How popular isSophi in search?
In August 2026, there were an estimated 18.1K branded searches for Sophi worldwide which is down 33.2% over the last 11 months. Sophi holds 78.9% estimated Share of Search among news publishing platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sophi78.9%
WordPress VIP10.5%
Quintype4.4%Arc XP3.1%
Pugpig3.1%
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Which news publishing platforms compete with Sophi?
Share of Search by month for Sophi, WordPress VIP, Quintype, Arc XP, Pugpig. The figures are in the table below the chart.
View monthly share of search table
| Month | Sophi | WordPress VIP | Quintype | Arc XP | Pugpig |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 8.8% | 4% | 2.7% | 2.2% |
| Nov 2025 | 84.1% | 7.4% | 3.1% | 3.1% | 2.2% |
| Dec 2025 | 78.9% | 10.5% | 4.4% | 3.1% | 3.1% |
| Jan 2026 | 77.8% | 10.3% | 3.8% | 3.8% | 4.3% |
| Feb 2026 | 72.3% | 14.2% | 4.3% | 4.9% | 4.3% |
| Mar 2026 | 77.6% | 12.4% | 3.1% | 3.8% | 3.1% |
| Apr 2026 | 79.8% | 10.6% | 3.2% | 3.9% | 2.6% |
| May 2026 | 79.2% | 10.5% | 3.9% | 3.9% | 2.6% |
| Jun 2026 | 77.1% | 12.4% | 4.3% | 3.7% | 2.5% |
| Jul 2026 | 73.9% | 14.5% | 4.4% | 3.6% | 3.6% |
| Aug 2026 | 78.9% | 10.5% | 4.4% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.9% | 18.1K | +22.3% | +5 points | |
| 2, held 2nd | 10.5% | 2.4K | -17.2% | -4 points | |
| 3, held 3rd | 4.4% | 1K | +13.6% | 0 points | |
| 4, held 4th | 3.1% | 720 | 0% | -0.5 points | |
| 5, held 5th | 3.1% | 720 | 0% | -0.5 points |
1.
Sophi78.9%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +5 points.
10.5%
Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -4 points.
3.
Quintype4.4%
Held 3rd. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
4.
3.1%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Pugpig3.1%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Sophi and its closest rivals
How has branded search demand for Sophi changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sophi worldwide fell from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide decreased from 82.4% to 78.9%.
- Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide peaked at 84.1% in November 2025 and was lowest at 72.3% in February 2026.
How did search popularity change for news publishing platforms worldwide in August 2026?
4 changes
In August 2026, Sophi gained estimated Share of Search among news publishing platforms worldwide, from 73.9% to 78.9%.
In August 2026, WordPress VIP lost estimated Share of Search among news publishing platforms worldwide, from 14.5% to 10.5%.
Arc XP’s estimated Share of Search among news publishing platforms worldwide has lost ground for 3 months in a row, from 3.9% to 3.1% in August 2026.
Estimated monthly branded searches for Quintype worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
How is Sophi measured?
Brandwave collects information about searches that people make online using Sophi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sophi
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Is Sophi your brand?
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