Pugpig vs Sophi:Which is searched more?
In August 2026, Sophi had more branded searches than Pugpig among news publishing platforms worldwide. Sophi was estimated to have 18.1K branded searches compared to Pugpig’s 720, and held a 70.8% Share of Search versus Pugpig’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pugpig or Sophi?
Compare the systems news publishers run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sophi, Pugpig. The figures are in the table below the chart.
View monthly share of search table
| Month | Sophi | Pugpig |
|---|---|---|
| Oct 2025 | 75% | 2% |
| Nov 2025 | 77.4% | 2.1% |
| Dec 2025 | 70.7% | 2.8% |
| Jan 2026 | 69.8% | 3.9% |
| Feb 2026 | 62.1% | 3.7% |
| Mar 2026 | 68% | 2.7% |
| Apr 2026 | 71.2% | 2.3% |
| May 2026 | 71% | 2.3% |
| Jun 2026 | 67.8% | 2.2% |
| Jul 2026 | 63.8% | 3.1% |
| Aug 2026 | 70.8% | 2.8% |
| Sep 2026 | — | — |
How has the Pugpig and Sophi comparison changed over the last 12 months?
3 findings
- Sophi was ahead of Pugpig in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pugpig’s estimated Share of Search among news publishing platforms worldwide moved from 2% to 2.8%, and its estimated monthly branded searches held steady at 720.
- Across the 11 months ending August 2026, Sophi’s estimated Share of Search among news publishing platforms worldwide moved from 75% to 70.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for news publishing platforms worldwide in August 2026?
1 change
In August 2026, Sophi gained estimated Share of Search among news publishing platforms worldwide, from 63.8% to 70.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Pugpig’s and Sophi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.