So Good vs Vitamix:Which is searched more?
In September 2026, Vitamix had more branded searches than So Good among soy Milk brands worldwide. Vitamix was estimated to have 302K branded searches compared to So Good’s 75.6K, and held a 13.1% Share of Search versus So Good’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, So Good or Vitamix?
Compare the soy milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitamix, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Natura | Vitamix | So Good | Kikkoman | Pearl | Vitasoy | Vanilla | Eden |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 13.6% | 3.2% | 2.6% | 1.4% | 0.77% | <0.01% | 0.03% |
| Nov 2025 | 82% | 12.6% | 2.3% | 1.8% | 0.81% | 0.54% | <0.01% | 0.01% |
| Dec 2025 | 83.5% | 11.1% | 2.3% | 1.8% | 0.83% | 0.45% | <0.01% | <0.01% |
| Jan 2026 | 76.4% | 15.2% | 3.1% | 3.1% | 1.4% | 0.76% | 0.02% | 0.02% |
| Feb 2026 | 76.7% | 14.2% | 3.1% | 3.8% | 1.4% | 0.76% | 0.01% | 0.03% |
| Mar 2026 | 79.1% | 13.1% | 3.3% | 2.6% | 1.2% | 0.78% | 0.02% | 0.04% |
| Apr 2026 | 78% | 14.4% | 3.2% | 2.6% | 0.95% | 0.77% | 0.01% | 0.04% |
| May 2026 | 78% | 14.4% | 3.2% | 2.6% | 0.95% | 0.77% | 0.03% | 0.04% |
| Jun 2026 | 78.8% | 13% | 3.3% | 2.6% | 1.4% | 0.78% | 0.04% | 0.03% |
| Jul 2026 | 74.3% | 15% | 3.8% | 3% | 3% | 0.9% | 0.06% | 0.02% |
| Aug 2026 | 77.1% | 14.2% | 3.2% | 2.5% | 2.1% | 0.76% | 0.04% | 0.02% |
| Sep 2026 | 79.2% | 13.1% | 3.3% | 2.6% | 0.96% | 0.78% | 0.04% | 0.02% |
How has the So Good and Vitamix comparison changed over the last 12 months?
3 findings
- Vitamix was ahead of So Good in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among soy Milk brands worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 75.3K to 75.6K.
- Across the 12 months ending September 2026, Vitamix’s estimated Share of Search among soy Milk brands worldwide moved from 13.6% to 13.1%, and its estimated monthly branded searches moved from 319K to 302K.
How did search popularity change for soy Milk brands worldwide in September 2026?
1 change
In September 2026, Vitamix lost estimated Share of Search among soy Milk brands worldwide, from 14.2% to 13.1%.
Other head-to-heads among soy Milk brands
How each brand is measured
Brandwave collects information about searches that people make online using So Good’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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