Smith vs Vortex:Which is searched more?
In September 2026, Vortex had more branded searches than Smith among rifle scope brands worldwide. Vortex was estimated to have 747K branded searches compared to Smith’s 66.1K, and held an 82% Share of Search versus Smith’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Smith or Vortex?
Compare the rifle scope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vortex, Smith. The figures are in the table below the chart.
View monthly share of search table
| Month | Vortex | Steiner | Smith | Tifosi |
|---|---|---|---|---|
| Oct 2025 | 85.8% | 7% | 5.4% | 1.8% |
| Nov 2025 | 84% | 6.8% | 7.4% | 1.8% |
| Dec 2025 | 82.2% | 7.8% | 8.4% | 1.7% |
| Jan 2026 | 84.6% | 6.9% | 7% | 1.5% |
| Feb 2026 | 82% | 8.1% | 7.8% | 2.1% |
| Mar 2026 | 80.7% | 8% | 8.2% | 3.1% |
| Apr 2026 | 81% | 8.2% | 7.7% | 3.1% |
| May 2026 | 79.4% | 7.9% | 9.1% | 3.7% |
| Jun 2026 | 79.7% | 7.9% | 8.1% | 4.3% |
| Jul 2026 | 80.2% | 6.5% | 9% | 4.3% |
| Aug 2026 | 80.5% | 8% | 7.9% | 3.6% |
| Sep 2026 | 82% | 8.1% | 7.3% | 2.6% |
How has the Smith and Vortex comparison changed over the last 12 months?
3 findings
- Vortex was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smith’s estimated Share of Search among rifle scope brands worldwide moved from 5.4% to 7.3%, and its estimated monthly branded searches moved from 57.9K to 66.1K.
- Across the 12 months ending September 2026, Vortex’s estimated Share of Search among rifle scope brands worldwide moved from 85.8% to 82%, and its estimated monthly branded searches moved from 914K to 747K.
How did search popularity change for rifle scope brands worldwide in September 2026?
2 changes
In September 2026, Vortex gained estimated Share of Search among rifle scope brands worldwide, from 80.5% to 82%.
In September 2026, Smith lost estimated Share of Search among rifle scope brands worldwide, from 7.9% to 7.3%.
Other head-to-heads among rifle scope brands
How each brand is measured
Brandwave collects information about searches that people make online using Smith’s and Vortex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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