Skyword vs Uberflip:Which is more popular by branded search?
In August 2026, Skyword had more branded searches than Uberflip among content marketing platforms worldwide. Skyword was estimated to have 42.3K branded searches compared to Uberflip’s 730, and held a 14.1% Share of Search versus Uberflip’s 0.24%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Skyword or Uberflip?
Compare software for planning, producing, governing, and distributing brand content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skyword, Uberflip. The figures are in the table below the chart.
View monthly share of search table
| Month | Optimizely | Skyword | Contently | StoryChief | Uberflip |
|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 11.4% | 4.1% | 1.1% | 0.34% |
| Nov 2025 | 87.2% | 8.3% | 3.5% | 0.74% | 0.32% |
| Dec 2025 | 87.2% | 8.3% | 3.5% | 0.63% | 0.32% |
| Jan 2026 | 88% | 8.2% | 2.9% | 0.62% | 0.26% |
| Feb 2026 | 86.9% | 8.6% | 3.5% | 0.7% | 0.32% |
| Mar 2026 | 85.4% | 9.9% | 3.4% | 0.89% | 0.31% |
| Apr 2026 | 87.1% | 8.4% | 3.5% | 0.71% | 0.26% |
| May 2026 | 87.3% | 8.3% | 3.5% | 0.61% | 0.27% |
| Jun 2026 | 89.8% | 5.7% | 3.6% | 0.61% | 0.27% |
| Jul 2026 | 89.2% | 7% | 2.9% | 0.61% | 0.27% |
| Aug 2026 | 82.5% | 14.1% | 2.7% | 0.46% | 0.24% |
| Sep 2026 | — | — | — | — | — |
How has the Skyword and Uberflip comparison changed over the last 12 months?
3 findings
- Skyword was ahead of Uberflip in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Skyword’s estimated Share of Search among content marketing platforms worldwide moved from 11.4% to 14.1%, and its estimated monthly branded searches moved from 34.1K to 42.3K.
- Across the 11 months ending August 2026, Uberflip’s estimated Share of Search among content marketing platforms worldwide moved from 0.34% to 0.24%, and its estimated monthly branded searches moved from 1K to 730.
How did search popularity change for content marketing platforms worldwide in August 2026?
2 changes

In August 2026, Skyword gained estimated Share of Search among content marketing platforms worldwide, from 7% to 14.1%.

Estimated monthly branded searches for Uberflip worldwide fell 29.1% over 11 measured months, from 1K to 730 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Skyword’s and Uberflip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Put your own brand in this comparison
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