Brandwave

Robalo vs Sea Ray:Which is searched more?

In September 2026, Sea Ray had more branded searches than Robalo among boat brands worldwide. Sea Ray had about 41,900 branded searches, while Robalo had 9,900. Sea Ray made up 18.9% of all boat brand searches we track, and Robalo accounted for 4.5%. These are worldwide searches for English-language branded terms.

Share of searches among boat brands worldwide in September 2026Is Robalo or Sea Ray more popular in search?
Robalo4.5%9.9K searches
vs
Sea Ray18.9%41.9K searches

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Is Robalo or Sea Ray more popular in search?

Compare the boat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Robalo and Sea Ray among boat brands worldwide, by month

Share of searches by month for Sea Ray, Robalo. The figures are in the table below the chart.

View monthly share of searches table
MonthBoston WhalerSea RayMalibuBaylinerGrady-WhiteMasterCraftBenningtonNautiqueRobaloBarlettaYellowfin
Oct 202532%19.9%9.7%6.5%6.5%5.3%5.3%4.4%4.4%2.4%3.6%
Nov 202532.3%21.9%9.8%6.6%6.6%4.4%3.6%3.6%4.4%2.4%4.4%
Dec 202532.2%20%12%6.6%8%4.4%3.6%3.6%3.6%1.6%4.4%
Jan 202630.1%21.2%11.3%6.1%6.1%5%5%4.1%4.1%2.7%4.1%
Feb 202632.6%19.6%9.6%6.4%6.4%5.2%5.2%4.3%4.3%2.9%3.5%
Mar 202630.2%18.8%11.3%6.2%6.2%4.1%4.1%3.4%4.1%4.1%7.5%
Apr 202630.8%19.2%9.4%7.7%6.3%6.3%5.1%3.4%4.2%3.4%4.2%
May 202634.1%17.4%8.5%7%5.7%5.7%5.7%3.8%3.8%4.6%3.8%
Jun 202630.7%18.4%9%7.4%6.1%7.4%6.1%4.9%4%3.3%2.7%
Jul 202629%18.1%10.9%7.3%7.3%7.3%4.9%4.9%4%3.2%3.2%
Aug 202630.2%21.3%9.2%6.2%7.5%6.2%4.1%5%4.1%3.4%2.8%
Sep 202632.8%18.9%10%6.7%6.7%5.5%4.5%4.5%4.5%3%3%

How has the Robalo and Sea Ray comparison changed over the last 12 months?

3 findings
  • Sea Ray was ahead of Robalo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Robalo’s share of searches among boat brands worldwide moved from 4.4% to 4.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Sea Ray’s share of searches among boat brands worldwide moved from 19.9% to 18.9%, and its estimated monthly branded searches moved from 37K to 41.9K.

How did search popularity change for boat brands worldwide in September 2026?

2 changes
  1. In September 2026, Sea Ray lost share of searches among boat brands worldwide, from 21.3% to 18.9%.

  2. Estimated monthly branded searches for Robalo worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Robalo’s and Sea Ray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robalo

1 branded search term

  • robalo boats

Sea Ray

2 branded search terms

  • sea ray
  • sea ray boats

How the Brand Demand Index is measured

Other head-to-heads among boat brands

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