Razor vs Xiaomi:Which is searched more?
In September 2026, Xiaomi had more branded searches than Razor among electric scooter brands worldwide. Xiaomi was estimated to have 7.8M branded searches compared to Razor’s 90.5K, and held an 89.9% Share of Search versus Razor’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Razor or Xiaomi?
Compare the electric scooter brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xiaomi, Razor. The figures are in the table below the chart.
View monthly share of search table
| Month | Xiaomi | Segway | Razor | Xiaomi Electric Scooter | Apollo Scooters | Inokim | Apollo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 6.2% | 1.2% | 0.56% | 0.2% | 0.11% | 0.09% |
| Nov 2025 | 91.5% | 6.3% | 1.3% | 0.56% | 0.21% | 0.11% | 0.08% |
| Dec 2025 | 91.4% | 6.3% | 1.5% | 0.46% | 0.17% | 0.08% | 0.06% |
| Jan 2026 | 92.1% | 6.4% | 0.86% | 0.38% | 0.14% | 0.08% | 0.08% |
| Feb 2026 | 91.9% | 6.4% | 0.86% | 0.47% | 0.17% | 0.09% | 0.09% |
| Mar 2026 | 91.4% | 6.3% | 1% | 0.85% | 0.21% | 0.11% | 0.06% |
| Apr 2026 | 87.9% | 9.1% | 1.5% | 1% | 0.3% | 0.16% | 0.07% |
| May 2026 | 87.6% | 9.1% | 1.8% | 1% | 0.3% | 0.16% | 0.07% |
| Jun 2026 | 87.4% | 9.2% | 1.8% | 1% | 0.37% | 0.16% | 0.06% |
| Jul 2026 | 87.4% | 9.2% | 1.8% | 1% | 0.37% | 0.13% | 0.06% |
| Aug 2026 | 87.8% | 9.2% | 1.5% | 1% | 0.3% | 0.14% | 0.06% |
| Sep 2026 | 89.9% | 7.8% | 1% | 0.86% | 0.21% | 0.11% | 0.05% |
How has the Razor and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of Razor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Razor’s estimated Share of Search among electric scooter brands worldwide moved from 1.2% to 1%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among electric scooter brands worldwide moved from 91.6% to 89.9%, and its estimated monthly branded searches moved from 8.2M to 7.8M.
How did search popularity change for electric scooter brands worldwide in September 2026?
2 changes
In September 2026, Xiaomi gained estimated Share of Search among electric scooter brands worldwide, from 87.8% to 89.9%.
Estimated monthly branded searches for Razor worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Other head-to-heads among electric scooter brands
How each brand is measured
Brandwave collects information about searches that people make online using Razor’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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