Brandwave

Rank Math vs WordLift:Which is more popular?

In September 2026, Rank Math had more branded searches than WordLift among schema markup tools worldwide. Rank Math had about 18,100 branded searches, while WordLift had 940. Rank Math made up 24.8% of all schema markup tool searches we track, and WordLift accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about schema markup tools, Rank Math appeared in four of the five answers and WordLift in none.

Among schema markup tools worldwide in September 2026

Who do people search for more?

Rank Math, about 19 searches for every 1 for WordLift

Rank Math 18.1K searchesWordLift 940 searches

Who does AI mention more?

Rank Math, mentioned in 4 of 5 answers, WordLift in 0

Rank Math in 4 of 5WordLift in 0 of 5

Who does AI recommend more?

Rank Math, the only one of the two named

Rank Math first in 4WordLift never named

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Top schema markup tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rank Math was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WordLift did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rank Math1st
  2. TechnicalSEO.com Schema Markup Generator2nd
  3. Google Rich Results Test3rd
  4. Schema App4th
  5. Screaming Frog SEO Spider5th
  6. Schema Pro–
  7. WordLift–
  8. InLinks–
  9. WPSSO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rank Math4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Rich Results Test3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TechnicalSEO.com Schema Markup Generator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog SEO Spider2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schema App2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schema Pro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordLift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPSSO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about schema markup tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rank Math or WordLift more popular in search?

This chart shows how often people search Google for Rank Math and WordLift by name. Each line represents a brand's share of searches for all nine schema markup tools we track, month by month, from English-language searches worldwide.

Rank Math and WordLift among schema markup tools worldwide, by month

Share of searches by month for Rank Math, WordLift. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Rich Results TestRank MathScreaming Frog SEO SpiderSchema AppSchema ProWordLiftTechnicalSEO.com Schema Markup GeneratorInLinksWPSSO
Oct 202530.5%37.3%24.9%2.2%2.5%2.4%0.04%0.03%0.07%
Nov 202530.7%37.4%25%2.2%2.4%2.1%0.04%0.01%0.07%
Dec 202532.5%39.6%21.6%1.9%2.1%2.1%0.04%0.03%0.04%
Jan 202635.2%35.2%23.5%2.1%1.9%1.9%0.04%0.04%0.05%
Feb 202633.4%33.4%27.4%2%1.8%1.8%0.17%0.02%0.04%
Mar 202635.9%29.4%29.4%2.1%1.6%1.5%0.1%0.02%0.03%
Apr 202636%29.5%29.5%1.7%1.6%1.6%0.04%0.02%0.03%
May 202640.1%26.9%26.9%1.9%1.4%1.9%0.87%0.01%0.02%
Jun 202643.2%23.7%23.7%1.4%1.2%1.1%5.8%0.01%0.03%
Jul 202640.3%22.1%22.1%1.3%1.1%0.95%12.1%0.02%0.03%
Aug 202645.5%24.9%24.9%2.2%1.3%1.1%0.12%0.01%0.04%
Sep 202645.4%24.8%24.8%2.2%1.3%1.3%0.12%0.03%0.03%

How has the Rank Math and WordLift comparison changed over the last 12 months?

3 findings
  • Rank Math was ahead of WordLift in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rank Math’s share of searches among schema markup tools worldwide moved from 37.3% to 24.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, WordLift’s share of searches among schema markup tools worldwide moved from 2.4% to 1.3%, and its estimated monthly branded searches moved from 1.8K to 940.

How did search popularity change for schema markup tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for WordLift worldwide fell 47.2% over 12 measured months, from 1.8K to 940 in September 2026.

  2. Estimated monthly branded searches for Rank Math worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Rank Math’s and WordLift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rank Math

1 branded search term

  • rank math

WordLift

3 branded search terms

  • wordlift
  • wordlift ai
  • wordlift io

How the Brand Demand Index is measured

Other head-to-heads among schema markup tools

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