Brandwave

Google Rich Results Test vs Rank Math:Which is more popular?

In September 2026, Google Rich Results Test had more branded searches than Rank Math among schema markup tools worldwide. Google Rich Results Test had about 33,100 branded searches, while Rank Math had 18,100. Google Rich Results Test made up 45.4% of all schema markup tool searches we track, and Rank Math accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about schema markup tools, Rank Math appeared in four of the five answers and Google Rich Results Test in three. Google Rich Results Test and Rank Math were each mentioned first in two of the four answers.

Among schema markup tools worldwide in September 2026

Who do people search for more?

Google Rich Results Test, about 83% more searches than Rank Math

Google Rich Results Test 33.1K searchesRank Math 18.1K searches

Who does AI mention more?

Rank Math, mentioned in 4 of 5 answers, Google Rich Results Test in 3

Rank Math in 4 of 5Google Rich Results Test in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Google Rich Results Test first in 2Rank Math first in 2

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Top schema markup tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rank Math was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Rich Results Test was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Rich Results Test and Rank Math were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rank Math1st
  2. TechnicalSEO.com Schema Markup Generator2nd
  3. Google Rich Results Test3rd
  4. Schema App4th
  5. Screaming Frog SEO Spider5th
  6. Schema Pro–
  7. WordLift–
  8. InLinks–
  9. WPSSO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rank Math4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Rich Results Test3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TechnicalSEO.com Schema Markup Generator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screaming Frog SEO Spider2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Schema App2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schema Pro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordLift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPSSO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about schema markup tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Google Rich Results Test or Rank Math more popular in search?

This chart shows how often people search Google for Google Rich Results Test and Rank Math by name. Each line represents a brand's share of searches for all nine schema markup tools we track, month by month, from English-language searches worldwide.

Google Rich Results Test and Rank Math among schema markup tools worldwide, by month

Share of searches by month for Google Rich Results Test, Rank Math. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Rich Results TestRank MathScreaming Frog SEO SpiderSchema AppSchema ProWordLiftTechnicalSEO.com Schema Markup GeneratorInLinksWPSSO
Oct 202530.5%37.3%24.9%2.2%2.5%2.4%0.04%0.03%0.07%
Nov 202530.7%37.4%25%2.2%2.4%2.1%0.04%0.01%0.07%
Dec 202532.5%39.6%21.6%1.9%2.1%2.1%0.04%0.03%0.04%
Jan 202635.2%35.2%23.5%2.1%1.9%1.9%0.04%0.04%0.05%
Feb 202633.4%33.4%27.4%2%1.8%1.8%0.17%0.02%0.04%
Mar 202635.9%29.4%29.4%2.1%1.6%1.5%0.1%0.02%0.03%
Apr 202636%29.5%29.5%1.7%1.6%1.6%0.04%0.02%0.03%
May 202640.1%26.9%26.9%1.9%1.4%1.9%0.87%0.01%0.02%
Jun 202643.2%23.7%23.7%1.4%1.2%1.1%5.8%0.01%0.03%
Jul 202640.3%22.1%22.1%1.3%1.1%0.95%12.1%0.02%0.03%
Aug 202645.5%24.9%24.9%2.2%1.3%1.1%0.12%0.01%0.04%
Sep 202645.4%24.8%24.8%2.2%1.3%1.3%0.12%0.03%0.03%

How has the Google Rich Results Test and Rank Math comparison changed over the last 12 months?

3 findings

How did search popularity change for schema markup tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Google Rich Results Test worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Rank Math worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Rich Results Test’s and Rank Math’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Rich Results Test

1 branded search term

  • google rich results test

Rank Math

1 branded search term

  • rank math

How the Brand Demand Index is measured

Other head-to-heads among schema markup tools

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