Brandwave

Pub/Sub vs Redpanda:Which is more popular by branded search?

In August 2026, Pub/Sub had more branded searches than Redpanda among streaming data platforms worldwide. Pub/Sub was estimated to have 33.1K branded searches compared to Redpanda’s 1.3K, and held a 35.6% Share of Search versus Redpanda’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among streaming data platforms worldwide in August 2026Which is more popular in search, Pub/Sub or Redpanda?
Pub/Sub35.6%33.1K searches
vs
Redpanda1.4%1.3K searches

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Which is more popular in search, Pub/Sub or Redpanda?

Compare the platforms used to stream event data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pub/Sub and Redpanda among streaming data platforms worldwide, by month

Share of Search by month for Pub/Sub, Redpanda. The figures are in the table below the chart.

View monthly share of search table
MonthConfluentPub/SubKafkaKinesisRedpanda
Oct 202559.4%26.6%7.9%5.3%0.8%
Nov 202556%30.6%7.5%5%0.93%
Dec 202581.2%13.4%3.3%1.8%0.36%
Jan 202660.9%27.2%6.7%4.4%0.82%
Feb 202661.4%27.4%6.7%3.6%0.83%
Mar 202662.1%27.8%5.6%3.7%0.89%
Apr 202658.5%32%5.2%3.5%0.79%
May 202658.9%32.2%5.3%2.9%0.8%
Jun 202653.9%36.1%5.9%3.2%0.89%
Jul 202648.6%39.8%5.3%5.3%0.98%
Aug 202653.3%35.6%5.8%3.9%1.4%
Sep 2026—————

How has the Pub/Sub and Redpanda comparison changed over the last 12 months?

  • Pub/Sub was ahead of Redpanda in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pub/Sub’s estimated Share of Search among streaming data platforms worldwide moved from 26.6% to 35.6%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 11 months ending August 2026, Redpanda’s estimated Share of Search among streaming data platforms worldwide moved from 0.8% to 1.4%, and its estimated monthly branded searches moved from 1K to 1.3K.

How did search popularity change for streaming data platforms worldwide in August 2026?

  1. In August 2026, Pub/Sub lost estimated Share of Search among streaming data platforms worldwide, from 39.8% to 35.6%.

  2. Redpanda’s estimated Share of Search among streaming data platforms worldwide has gained ground for 3 months in a row, from 0.8% to 1.4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pub/Sub’s and Redpanda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pub/Sub

1 branded search term

  • pub/sub

Redpanda

1 branded search term

  • redpanda data

How the Brand Demand Index is measured

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