Brandwave

PSE vs Samick:Which is more popular?

In September 2026, PSE had more branded searches than Samick among archery brands worldwide. PSE had about 29,600 branded searches, while Samick had 650. PSE made up 13.9% of all archery brand searches we track, and Samick accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about archery brands, PSE appeared in four of the five answers and Samick in three. PSE was mentioned before Samick in three out of four answers.

Among archery brands worldwide in September 2026

Who do people search for more?

PSE, about 46 searches for every 1 for Samick

PSE 29.6K searchesSamick 650 searches

Who does AI mention more?

PSE, mentioned in 4 of 5 answers, Samick in 3

PSE in 4 of 5Samick in 3 of 5

Who does AI recommend more?

PSE, named ahead of Samick in 3 of 4 answers

PSE first in 3Samick first in 1

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Top archery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PSE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samick was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PSE was listed before Samick in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyt1st
  2. Mathews2nd
  3. PSE3rd
  4. Bear Archery4th
  5. Samick5th
  6. Bowtech6th
  7. Win & Win7th
  8. Elite Archery8th
  9. Easton9th
  10. Barnett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about archery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is PSE or Samick more popular in search?

This chart shows how often people search Google for PSE and Samick by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.

PSE and Samick among archery brands worldwide, by month

Share of searches by month for PSE, Samick. The figures are in the table below the chart.

View monthly share of searches table
MonthMathewsBarnettBear ArcheryHoytPSEBowtechElite ArcheryEastonWin & WinSamick
Oct 202522.4%15%15%15%16.4%8.2%5.5%2%0.34%0.22%
Nov 202526.9%12.1%14.7%18%13.2%8.1%4.4%2%0.39%0.25%
Dec 202523%15.4%15.4%15.4%13.8%8.4%4.6%3.1%0.56%0.42%
Jan 202619.1%10.5%15.7%15.7%15.6%12.8%5.7%3.8%0.69%0.43%
Feb 202617.6%9.6%14.4%17.6%16%11.7%6.4%5.2%0.88%0.55%
Mar 202617.6%9.6%17.6%14.4%16%11.7%6.4%5.2%0.95%0.48%
Apr 202617.1%9.4%17.1%14%15.6%14%6.2%5.1%0.93%0.65%
May 202617.3%9.5%17.3%14.2%15.8%11.6%7.7%5.2%0.87%0.62%
Jun 202618.7%10.2%15.2%15.2%13.9%12.5%8.3%4.5%0.88%0.55%
Jul 202618.9%10.3%15.5%15.5%15.3%12.6%6.9%3.8%0.73%0.45%
Aug 202623%12.6%15.4%15.4%13.8%10.3%5.6%3.1%0.46%0.3%
Sep 202623.2%15.5%15.5%15.5%13.9%8.5%4.6%2.5%0.56%0.3%

How has the PSE and Samick comparison changed over the last 12 months?

3 findings
  • PSE was ahead of Samick in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PSE’s share of searches among archery brands worldwide moved from 16.4% to 13.9%, and its estimated monthly branded searches moved from 54.2K to 29.6K.
  • Across the 12 months ending September 2026, Samick’s share of searches among archery brands worldwide moved from 0.22% to 0.3%, and its estimated monthly branded searches moved from 740 to 650.

How did search popularity change for archery brands worldwide in September 2026?

3 changes

  1. In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 15.5% of the searches.

  2. Estimated monthly branded searches for PSE worldwide fell 45.4% over 12 measured months, from 54.2K to 29.6K in September 2026.

  3. Estimated monthly branded searches for Samick worldwide fell 12.2% over 12 measured months, from 740 to 650 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using PSE’s and Samick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PSE

2 branded search terms

  • pse archery
  • pse bow

Samick

2 branded search terms

  • samick archery
  • samick bow

How the Brand Demand Index is measured

Other head-to-heads among archery brands

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