Brandwave

Mathews vs PSE:Which is more popular?

In September 2026, Mathews had more branded searches than PSE among archery brands worldwide. Mathews had about 49,500 branded searches, while PSE had 29,600. Mathews made up 23.2% of all archery brand searches we track, and PSE accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about archery brands, PSE appeared in four of the five answers and Mathews in three. Mathews was mentioned before PSE in three out of four answers.

Among archery brands worldwide in September 2026

Who do people search for more?

Mathews, about 67% more searches than PSE

Mathews 49.5K searchesPSE 29.6K searches

Who does AI mention more?

PSE, mentioned in 4 of 5 answers, Mathews in 3

PSE in 4 of 5Mathews in 3 of 5

Who does AI recommend more?

Mathews, named ahead of PSE in 3 of 4 answers

Mathews first in 3PSE first in 1

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Top archery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PSE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mathews was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mathews was listed before PSE in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyt1st
  2. Mathews2nd
  3. PSE3rd
  4. Bear Archery4th
  5. Samick5th
  6. Bowtech6th
  7. Win & Win7th
  8. Elite Archery8th
  9. Easton9th
  10. Barnett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about archery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Mathews or PSE more popular in search?

This chart shows how often people search Google for Mathews and PSE by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.

Mathews and PSE among archery brands worldwide, by month

Share of searches by month for Mathews, PSE. The figures are in the table below the chart.

View monthly share of searches table
MonthMathewsBarnettBear ArcheryHoytPSEBowtechElite ArcheryEastonWin & WinSamick
Oct 202522.4%15%15%15%16.4%8.2%5.5%2%0.34%0.22%
Nov 202526.9%12.1%14.7%18%13.2%8.1%4.4%2%0.39%0.25%
Dec 202523%15.4%15.4%15.4%13.8%8.4%4.6%3.1%0.56%0.42%
Jan 202619.1%10.5%15.7%15.7%15.6%12.8%5.7%3.8%0.69%0.43%
Feb 202617.6%9.6%14.4%17.6%16%11.7%6.4%5.2%0.88%0.55%
Mar 202617.6%9.6%17.6%14.4%16%11.7%6.4%5.2%0.95%0.48%
Apr 202617.1%9.4%17.1%14%15.6%14%6.2%5.1%0.93%0.65%
May 202617.3%9.5%17.3%14.2%15.8%11.6%7.7%5.2%0.87%0.62%
Jun 202618.7%10.2%15.2%15.2%13.9%12.5%8.3%4.5%0.88%0.55%
Jul 202618.9%10.3%15.5%15.5%15.3%12.6%6.9%3.8%0.73%0.45%
Aug 202623%12.6%15.4%15.4%13.8%10.3%5.6%3.1%0.46%0.3%
Sep 202623.2%15.5%15.5%15.5%13.9%8.5%4.6%2.5%0.56%0.3%

How has the Mathews and PSE comparison changed over the last 12 months?

3 findings
  • Mathews was ahead of PSE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mathews’ share of searches among archery brands worldwide moved from 22.4% to 23.2%, and its estimated monthly branded searches moved from 74K to 49.5K.
  • Across the 12 months ending September 2026, PSE’s share of searches among archery brands worldwide moved from 16.4% to 13.9%, and its estimated monthly branded searches moved from 54.2K to 29.6K.

How did search popularity change for archery brands worldwide in September 2026?

3 changes

  1. In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 15.5% of the searches.

  2. Mathews’ share of searches among archery brands worldwide has gained ground for 3 months in a row, from 18.7% to 23.2% in September 2026.

  3. Estimated monthly branded searches for PSE worldwide fell 45.4% over 12 measured months, from 54.2K to 29.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mathews’ and PSE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mathews

1 branded search term

  • mathews bow

PSE

2 branded search terms

  • pse archery
  • pse bow

How the Brand Demand Index is measured

Other head-to-heads among archery brands

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