Brandwave

Barnett vs Bear Archery:Which is more popular?

In September 2026, Barnett and Bear Archery were level in searches among archery brands worldwide, with an estimated 33.1K branded searches each, at 15.5% of the total each. When we asked ChatGPT and Google AI Overviews about archery brands, Bear Archery appeared in four of the five answers and Barnett in none.

Among archery brands worldwide in September 2026

Who do people search for more?

Barnett and Bear Archery are searched for about as often as each other.

Barnett 33.1K searchesBear Archery 33.1K searches

Who does AI mention more?

Bear Archery, mentioned in 4 of 5 answers, Barnett in 0

Bear Archery in 4 of 5Barnett in 0 of 5

Who does AI recommend more?

Bear Archery, the only one of the two named

Bear Archery first in 4Barnett never named

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Top archery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bear Archery was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Barnett did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyt1st
  2. Mathews2nd
  3. PSE3rd
  4. Bear Archery4th
  5. Samick5th
  6. Bowtech6th
  7. Win & Win7th
  8. Elite Archery8th
  9. Easton9th
  10. Barnett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about archery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Barnett or Bear Archery more popular in search?

This chart shows how often people search Google for Barnett and Bear Archery by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.

Barnett and Bear Archery among archery brands worldwide, by month

Share of searches by month for Barnett, Bear Archery. The figures are in the table below the chart.

View monthly share of searches table
MonthMathewsBarnettBear ArcheryHoytPSEBowtechElite ArcheryEastonWin & WinSamick
Oct 202522.4%15%15%15%16.4%8.2%5.5%2%0.34%0.22%
Nov 202526.9%12.1%14.7%18%13.2%8.1%4.4%2%0.39%0.25%
Dec 202523%15.4%15.4%15.4%13.8%8.4%4.6%3.1%0.56%0.42%
Jan 202619.1%10.5%15.7%15.7%15.6%12.8%5.7%3.8%0.69%0.43%
Feb 202617.6%9.6%14.4%17.6%16%11.7%6.4%5.2%0.88%0.55%
Mar 202617.6%9.6%17.6%14.4%16%11.7%6.4%5.2%0.95%0.48%
Apr 202617.1%9.4%17.1%14%15.6%14%6.2%5.1%0.93%0.65%
May 202617.3%9.5%17.3%14.2%15.8%11.6%7.7%5.2%0.87%0.62%
Jun 202618.7%10.2%15.2%15.2%13.9%12.5%8.3%4.5%0.88%0.55%
Jul 202618.9%10.3%15.5%15.5%15.3%12.6%6.9%3.8%0.73%0.45%
Aug 202623%12.6%15.4%15.4%13.8%10.3%5.6%3.1%0.46%0.3%
Sep 202623.2%15.5%15.5%15.5%13.9%8.5%4.6%2.5%0.56%0.3%

How has the Barnett and Bear Archery comparison changed over the last 12 months?

3 findings
  • Barnett was ahead of Bear Archery in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Barnett’s share of searches among archery brands worldwide moved from 15% to 15.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Bear Archery’s share of searches among archery brands worldwide moved from 15% to 15.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for archery brands worldwide in September 2026?

2 changes

  1. In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 15.5% of the searches.

  2. Estimated monthly branded searches for Bear Archery worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barnett’s and Bear Archery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barnett

1 branded search term

  • barnett crossbow

Bear Archery

1 branded search term

  • bear archery

How the Brand Demand Index is measured

Other head-to-heads among archery brands

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