Brandwave

How popular isPSE in search?

In August 2026, there were an estimated 29.6K branded searches for PSE worldwide which is down 45.4% over the last 11 months. PSE holds 16.5% estimated Share of Search among archery brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mathews27.7%
  2. Bear Archery18.5%
  3. Hoyt18.5%
  4. PSE16.5%
  5. Barnett15.1%
  6. Easton3.7%
PSE website (opens in a new tab)

Follow PSE and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which archery brands compete with PSE?

PSE against archery brands worldwide, by month

Share of Search by month for Mathews, Bear Archery, Hoyt, PSE, Barnett, Easton. The figures are in the table below the chart.

View monthly share of search table
MonthMathewsBear ArcheryHoytPSEBarnettEaston
Oct 202526.1%17.5%17.5%19.1%17.5%2.3%
Nov 202531%17%20.7%15.2%13.9%2.3%
Dec 202526.8%17.9%17.9%16%17.9%3.6%
Jan 202623.8%19.5%19.5%19.4%13%4.8%
Feb 202621.9%17.9%21.9%19.9%11.9%6.5%
Mar 202621.9%21.9%17.9%19.9%11.9%6.5%
Apr 202621.9%21.9%17.9%19.9%12%6.5%
May 202621.9%21.9%17.9%19.9%12%6.5%
Jun 202624%19.6%19.6%17.9%13.1%5.8%
Jul 202623.8%19.5%19.5%19.3%13%4.7%
Aug 202627.7%18.5%18.5%16.5%15.1%3.7%
Sep 2026——————

  1. 1.Mathews

    27.7%

    Held 1st. 49.5K estimated branded searches, +82.7% vs prior month. Share +3.8 points.

  2. 2.Bear Archery

    18.5%

    Held 2nd. 33.1K estimated branded searches, +49.1% vs prior month. Share -1 points.

  3. 3.Hoyt

    18.5%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share -1 points.

  4. 4.PSE

    16.5%

    Held 4th. 29.6K estimated branded searches, +34.5% vs prior month. Share -2.8 points.

  5. 5.Barnett

    15.1%

    Held 5th. 27.1K estimated branded searches, +83.1% vs prior month. Share +2.1 points.

  6. 6.Easton

    3.7%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share -1.1 points.

Compare search popularity between PSE and its closest rivals

How has branded search demand for PSE changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PSE worldwide fell from 54.2K to 29.6K.
  • Across the 11 months ending August 2026, PSE’s estimated Share of Search among archery brands worldwide decreased from 19.1% to 16.5%.
  • Across the 11 months ending August 2026, PSE’s estimated Share of Search among archery brands worldwide peaked at 19.9% in April 2026 and was lowest at 15.2% in November 2025.
  • Across the 11 months ending August 2026, PSE fell from 2nd to 4th among archery brands worldwide.

How did search popularity change for archery brands worldwide in August 2026?

  1. In August 2026, Mathews gained estimated Share of Search among archery brands worldwide, from 23.8% to 27.7%.

  2. In August 2026, Barnett gained estimated Share of Search among archery brands worldwide, from 13% to 15.1%.

  3. In August 2026, PSE lost estimated Share of Search among archery brands worldwide, from 19.3% to 16.5%.

  4. In August 2026, Easton lost estimated Share of Search among archery brands worldwide, from 4.7% to 3.7%.

  5. In August 2026, Bear Archery lost estimated Share of Search among archery brands worldwide, from 19.5% to 18.5%.

  6. In August 2026, Hoyt lost estimated Share of Search among archery brands worldwide, from 19.5% to 18.5%.

How is PSE measured?

Brandwave collects information about searches that people make online using PSE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pse archery
  • pse bow

Do you work for PSE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is PSE your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free