Brandwave

Proxmox VE vs UTM:Which is more popular?

In September 2026, Proxmox VE had more branded searches than UTM among virtual machine software worldwide. Proxmox VE had about 49,500 branded searches, while UTM had 18,000. Proxmox VE made up 3.2% of all virtual machine software searches we track, and UTM accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about virtual machine software, Proxmox VE and UTM each appeared in three of the five answers. UTM was mentioned before Proxmox VE in three out of five answers.

Among virtual machine software worldwide in September 2026

Who do people search for more?

Proxmox VE, about 3 searches for every 1 for UTM

Proxmox VE 49.5K searchesUTM 18K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Proxmox VE in 3 of 5UTM in 3 of 5

Who does AI recommend more?

UTM, named ahead of Proxmox VE in 3 of 5 answers

UTM first in 3Proxmox VE first in 2

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Top virtual machine software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Proxmox VE and UTM were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. UTM was listed before Proxmox VE in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VirtualBox1st
  2. VMware2nd
  3. Parallels3rd
  4. Hyper-V4th
  5. QEMU5th
  6. Proxmox VE6th
  7. UTM7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VirtualBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VMware5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyper-V4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QEMU4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parallels3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proxmox VE3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UTM3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about virtual machine software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Proxmox VE or UTM more popular in search?

This chart shows how often people search Google for Proxmox VE and UTM by name. Each line represents a brand's share of searches for all seven virtual machine software we track, month by month, from English-language searches worldwide.

Proxmox VE and UTM among virtual machine software worldwide, by month

Share of searches by month for Proxmox VE, UTM. The figures are in the table below the chart.

View monthly share of searches table
MonthVirtualBoxVMwareParallelsHyper-VQEMUProxmox VEUTM
Oct 202552.5%28.9%5.8%5.8%3.9%2.1%1%
Nov 202552.3%28.8%5.8%5.8%3.9%2.6%0.94%
Dec 202548.3%32.3%6.5%5.3%4.3%2.4%0.97%
Jan 202647.6%31.8%6.4%6.4%4.3%2.3%1.1%
Feb 202651.4%28.1%6.9%5.7%4.6%2.1%1.2%
Mar 202650.3%27.5%8.3%5.5%4.5%2.5%1.3%
Apr 202651.6%28.2%6.9%5.7%3.8%2.5%1.3%
May 202650.8%27.8%6.8%5.6%4.6%3.1%1.4%
Jun 202650.8%27.8%6.8%5.6%4.6%3.1%1.4%
Jul 202651.2%28%6.9%5.6%3.8%3.1%1.4%
Aug 202650.5%27.6%6.8%5.5%4.5%3.7%1.3%
Sep 202652.6%28.7%5.8%4.7%3.9%3.2%1.1%

How has the Proxmox VE and UTM comparison changed over the last 12 months?

3 findings
  • Proxmox VE was ahead of UTM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Proxmox VE’s share of searches among virtual machine software worldwide moved from 2.1% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, UTM’s share of searches among virtual machine software worldwide moved from 1% to 1.1%, and its estimated monthly branded searches moved from 19.8K to 18K.

How did search popularity change for virtual machine software worldwide in September 2026?

1 change
  1. In September 2026, Proxmox VE lost share of searches among virtual machine software worldwide, from 3.7% to 3.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Proxmox VE’s and UTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Proxmox VE

1 branded search term

  • proxmox ve

UTM

2 branded search terms

  • utm mac
  • utm virtual machine

How the Brand Demand Index is measured

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