Brandwave

How popular isHyper-V in search?

In August 2026, there were an estimated 148K branded searches for Hyper-V worldwide which is down 32.7% over the last 11 months. Hyper-V holds 7.7% estimated Share of Search among virtual machine software worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Parallels35%
  2. VirtualBox35%
  3. VMware19.1%
  4. Hyper-V7.7%
  5. QEMU3.1%
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Which virtual machine software compete with Hyper-V?

Hyper-V against virtual machine software worldwide, by month

Share of Search by month for Parallels, VirtualBox, VMware, Hyper-V, QEMU. The figures are in the table below the chart.

View monthly share of search table
MonthParallelsVirtualBoxVMwareHyper-VQEMU
Oct 202530.9%37.5%20.6%8.2%2.8%
Nov 202530.9%37.5%20.6%8.2%2.8%
Dec 202529.2%35.8%23.9%7.9%3.2%
Jan 202633.1%33.1%22.1%8.8%3%
Feb 202630.6%37.4%20.4%8.2%3.4%
Mar 202635%35%19.1%7.7%3.1%
Apr 202635.2%35.2%19.3%7.7%2.6%
May 202639.7%32.5%17.8%7.1%2.9%
Jun 202635%35%19.1%7.7%3.1%
Jul 202635.2%35.2%19.3%7.7%2.6%
Aug 202635%35%19.1%7.7%3.1%
Sep 2026—————

  1. 1.Parallels

    35%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.VirtualBox

    35%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.VMware

    19.1%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Hyper-V

    7.7%

    Held 4th. 148K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.QEMU

    3.1%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

Compare search popularity between Hyper-V and its closest rivals

Every comparison with Hyper-V

How has branded search demand for Hyper-V changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hyper-V worldwide fell from 220K to 148K.
  • Across the 11 months ending August 2026, Hyper-V’s estimated Share of Search among virtual machine software worldwide decreased from 8.2% to 7.7%.
  • Across the 11 months ending August 2026, Hyper-V’s estimated Share of Search among virtual machine software worldwide peaked at 8.8% in January 2026 and was lowest at 7.1% in May 2026.

How did search popularity change for virtual machine software worldwide in August 2026?

  1. In August 2026, QEMU gained estimated Share of Search among virtual machine software worldwide, from 2.6% to 3.1%.

  2. Estimated monthly branded searches for VMware worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

  3. Estimated monthly branded searches for Hyper-V worldwide fell 32.7% over 11 measured months, from 220K to 148K in August 2026.

  4. Estimated monthly branded searches for VirtualBox worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.

  5. Estimated monthly branded searches for Parallels worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is Hyper-V measured?

Brandwave collects information about searches that people make online using Hyper-V’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hyper-v
  • hyperv

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How the Brand Demand Index is measured

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