How popular isUTM in search?
In September 2026, people searched for UTM by name about 18,000 times worldwide, a 9.1% decrease from the previous year. These searches made up 1.1% of all global virtual machine software searches, placing UTM seventh out of seven brands. These are worldwide searches for English-language branded terms.
VirtualBox52.6%
VMware28.7%
Parallels5.8%
Hyper-V4.7%
QEMU3.9%- Proxmox VE3.2%
- UTM1.1%
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Which virtual machine software compete with UTM?
Share of searches by month for VirtualBox, VMware, Parallels, Hyper-V, QEMU, Proxmox VE, UTM. The figures are in the table below the chart.
View monthly share of searches table
| Month | VirtualBox | VMware | Parallels | Hyper-V | QEMU | Proxmox VE | UTM |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 28.9% | 5.8% | 5.8% | 3.9% | 2.1% | 1% |
| Nov 2025 | 52.3% | 28.8% | 5.8% | 5.8% | 3.9% | 2.6% | 0.94% |
| Dec 2025 | 48.3% | 32.3% | 6.5% | 5.3% | 4.3% | 2.4% | 0.97% |
| Jan 2026 | 47.6% | 31.8% | 6.4% | 6.4% | 4.3% | 2.3% | 1.1% |
| Feb 2026 | 51.4% | 28.1% | 6.9% | 5.7% | 4.6% | 2.1% | 1.2% |
| Mar 2026 | 50.3% | 27.5% | 8.3% | 5.5% | 4.5% | 2.5% | 1.3% |
| Apr 2026 | 51.6% | 28.2% | 6.9% | 5.7% | 3.8% | 2.5% | 1.3% |
| May 2026 | 50.8% | 27.8% | 6.8% | 5.6% | 4.6% | 3.1% | 1.4% |
| Jun 2026 | 50.8% | 27.8% | 6.8% | 5.6% | 4.6% | 3.1% | 1.4% |
| Jul 2026 | 51.2% | 28% | 6.9% | 5.6% | 3.8% | 3.1% | 1.4% |
| Aug 2026 | 50.5% | 27.6% | 6.8% | 5.5% | 4.5% | 3.7% | 1.3% |
| Sep 2026 | 52.6% | 28.7% | 5.8% | 4.7% | 3.9% | 3.2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 823K | +22.3% | +2.1 points | |
| 2, held 2nd | 28.7% | 450K | +22.3% | +1.1 points | |
| 3, held 3rd | 5.8% | 90.5K | 0% | -1 points | |
| 4, held 4th | 4.7% | 74K | 0% | -0.8 points | |
| 5, held 5th | 3.9% | 60.5K | 0% | -0.7 points | |
| 6, held 6th | 3.2% | 49.5K | 0% | -0.6 points | |
| 7, held 7th | 1.1% | 18K | 0% | -0.2 points |
52.6%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.1 points.
2.
VMware28.7%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.
5.8%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1 points.
4.
Hyper-V4.7%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
QEMU3.9%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.2%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
7.UTM
1.1%
Held 7th. 18K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between UTM and its closest rivals
Every comparison with UTM
6 comparisons
How has branded search demand for UTM changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for UTM worldwide fell from 19.8K to 18K.
- Across the 12 months ending September 2026, UTM’s share of searches among virtual machine software worldwide held steady, from 1% to 1.1%.
How did search popularity change for virtual machine software worldwide in September 2026?
6 changes
In September 2026, VirtualBox gained share of searches among virtual machine software worldwide, from 50.5% to 52.6%.
In September 2026, VMware gained share of searches among virtual machine software worldwide, from 27.6% to 28.7%.
In September 2026, Parallels lost share of searches among virtual machine software worldwide, from 6.8% to 5.8%.
In September 2026, Hyper-V lost share of searches among virtual machine software worldwide, from 5.5% to 4.7%.
In September 2026, QEMU lost share of searches among virtual machine software worldwide, from 4.5% to 3.9%.
In September 2026, Proxmox VE lost share of searches among virtual machine software worldwide, from 3.7% to 3.2%.
How are UTM’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using UTM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- utm mac
- utm virtual machine
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Is UTM your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.