Brandwave

How popular isUTM?

In September 2026, people searched for UTM by name about 18,000 times worldwide, a 9.1% decrease from the previous year. These searches made up 1.1% of all global virtual machine software searches, placing UTM seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about virtual machine software, UTM appeared in three of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

UTM is the seventh most searched of 7 competitors and the seventh most recommended in AI answers.

  1. VirtualBoxShare of searches 52.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. VMwareShare of searches 28.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. ParallelsShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Hyper-VShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. UTMShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top virtual machine software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UTM was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. UTM is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VirtualBox1st
  2. VMware2nd
  3. Parallels3rd
  4. Hyper-V4th
  5. QEMU5th
  6. Proxmox VE6th
  7. UTM7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VirtualBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VMware5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyper-V4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QEMU4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parallels3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proxmox VE3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UTM3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about virtual machine software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which virtual machine software compete with UTM?

UTM against virtual machine software worldwide, by month

Share of searches by month for VirtualBox, VMware, Parallels, Hyper-V, QEMU, Proxmox VE, UTM. The figures are in the table below the chart.

View monthly share of searches table
MonthVirtualBoxVMwareParallelsHyper-VQEMUProxmox VEUTM
Oct 202552.5%28.9%5.8%5.8%3.9%2.1%1%
Nov 202552.3%28.8%5.8%5.8%3.9%2.6%0.94%
Dec 202548.3%32.3%6.5%5.3%4.3%2.4%0.97%
Jan 202647.6%31.8%6.4%6.4%4.3%2.3%1.1%
Feb 202651.4%28.1%6.9%5.7%4.6%2.1%1.2%
Mar 202650.3%27.5%8.3%5.5%4.5%2.5%1.3%
Apr 202651.6%28.2%6.9%5.7%3.8%2.5%1.3%
May 202650.8%27.8%6.8%5.6%4.6%3.1%1.4%
Jun 202650.8%27.8%6.8%5.6%4.6%3.1%1.4%
Jul 202651.2%28%6.9%5.6%3.8%3.1%1.4%
Aug 202650.5%27.6%6.8%5.5%4.5%3.7%1.3%
Sep 202652.6%28.7%5.8%4.7%3.9%3.2%1.1%

  1. 1.VirtualBox

    52.6%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.1 points.

  2. 2.VMware

    28.7%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  3. 3.Parallels

    5.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Hyper-V

    4.7%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.QEMU

    3.9%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Proxmox VE

    3.2%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  7. 7.UTM

    1.1%

    Held 7th. 18K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between UTM and its closest rivals

Every comparison with UTM

6 comparisons

How has branded search demand for UTM changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for UTM worldwide fell from 19.8K to 18K.
  • Across the 12 months ending September 2026, UTM’s share of searches among virtual machine software worldwide held steady, from 1% to 1.1%.

How did search popularity change for virtual machine software worldwide in September 2026?

6 changes

  1. In September 2026, VirtualBox gained share of searches among virtual machine software worldwide, from 50.5% to 52.6%.

  2. In September 2026, VMware gained share of searches among virtual machine software worldwide, from 27.6% to 28.7%.

  3. In September 2026, Parallels lost share of searches among virtual machine software worldwide, from 6.8% to 5.8%.

  4. In September 2026, Hyper-V lost share of searches among virtual machine software worldwide, from 5.5% to 4.7%.

  5. In September 2026, QEMU lost share of searches among virtual machine software worldwide, from 4.5% to 3.9%.

  6. In September 2026, Proxmox VE lost share of searches among virtual machine software worldwide, from 3.7% to 3.2%.

How are UTM’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using UTM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • utm mac
  • utm virtual machine

Do you work for UTM? To request corrections or removal please contact us via our support page and we will be happy to assist.

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