Brandwave

VirtualBox vs VMware:Which is more popular?

In September 2026, VirtualBox had more branded searches than VMware among virtual machine software worldwide. VirtualBox had about 823,000 branded searches, while VMware had 450,000. VirtualBox made up 52.6% of all virtual machine software searches we track, and VMware accounted for 28.7%. When we asked ChatGPT and Google AI Overviews about virtual machine software, both VirtualBox and VMware appeared in all five answers. VirtualBox was mentioned before VMware in three out of five answers.

Among virtual machine software worldwide in September 2026

Who do people search for more?

VirtualBox, about 83% more searches than VMware

VirtualBox 823K searchesVMware 450K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

VirtualBox in 5 of 5VMware in 5 of 5

Who does AI recommend more?

VirtualBox, named ahead of VMware in 3 of 5 answers

VirtualBox first in 3VMware first in 2

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Top virtual machine software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both VirtualBox and VMware showed up in all five answers. VirtualBox was listed before VMware in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VirtualBox1st
  2. VMware2nd
  3. Parallels3rd
  4. Hyper-V4th
  5. QEMU5th
  6. Proxmox VE6th
  7. UTM7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VirtualBox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VMware5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyper-V4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QEMU4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parallels3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Proxmox VE3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UTM3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about virtual machine software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is VirtualBox or VMware more popular in search?

This chart shows how often people search Google for VirtualBox and VMware by name. Each line represents a brand's share of searches for all seven virtual machine software we track, month by month, from English-language searches worldwide.

VirtualBox and VMware among virtual machine software worldwide, by month

Share of searches by month for VirtualBox, VMware. The figures are in the table below the chart.

View monthly share of searches table
MonthVirtualBoxVMwareParallelsHyper-VQEMUProxmox VEUTM
Oct 202552.5%28.9%5.8%5.8%3.9%2.1%1%
Nov 202552.3%28.8%5.8%5.8%3.9%2.6%0.94%
Dec 202548.3%32.3%6.5%5.3%4.3%2.4%0.97%
Jan 202647.6%31.8%6.4%6.4%4.3%2.3%1.1%
Feb 202651.4%28.1%6.9%5.7%4.6%2.1%1.2%
Mar 202650.3%27.5%8.3%5.5%4.5%2.5%1.3%
Apr 202651.6%28.2%6.9%5.7%3.8%2.5%1.3%
May 202650.8%27.8%6.8%5.6%4.6%3.1%1.4%
Jun 202650.8%27.8%6.8%5.6%4.6%3.1%1.4%
Jul 202651.2%28%6.9%5.6%3.8%3.1%1.4%
Aug 202650.5%27.6%6.8%5.5%4.5%3.7%1.3%
Sep 202652.6%28.7%5.8%4.7%3.9%3.2%1.1%

How has the VirtualBox and VMware comparison changed over the last 12 months?

3 findings
  • VirtualBox was ahead of VMware in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, VirtualBox’s share of searches among virtual machine software worldwide moved from 52.5% to 52.6%, and its estimated monthly branded searches moved from 1M to 823K.
  • Across the 12 months ending September 2026, VMware’s share of searches among virtual machine software worldwide moved from 28.9% to 28.7%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for virtual machine software worldwide in September 2026?

2 changes
  1. In September 2026, VirtualBox gained share of searches among virtual machine software worldwide, from 50.5% to 52.6%.

  2. In September 2026, VMware gained share of searches among virtual machine software worldwide, from 27.6% to 28.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using VirtualBox’s and VMware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

VirtualBox

1 branded search term

  • virtualbox

VMware

1 branded search term

  • vmware

How the Brand Demand Index is measured

Other head-to-heads among virtual machine software

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