Brandwave

How popular isVMware in search?

In August 2026, there were an estimated 368K branded searches for VMware worldwide which is down 33.1% over the last 11 months. VMware holds 19.9% estimated Share of Search among virtual machine software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Parallels36.4%
  2. VirtualBox36.4%
  3. VMware19.9%
  4. Hyper-V4%
  5. QEMU3.3%
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Which virtual machine software compete with VMware?

VMware against virtual machine software worldwide, by month

Share of Search by month for Parallels, VirtualBox, VMware, Hyper-V, QEMU. The figures are in the table below the chart.

View monthly share of search table
MonthParallelsVirtualBoxVMwareHyper-VQEMU
Oct 202532.2%39.1%21.5%4.3%2.9%
Nov 202532.2%39.1%21.5%4.3%2.9%
Dec 202530.4%37.2%24.9%4.1%3.3%
Jan 202634.6%34.6%23.1%4.6%3.1%
Feb 202631.9%39%21.3%4.3%3.5%
Mar 202636.4%36.4%19.9%4%3.3%
Apr 202636.6%36.6%20%4%2.7%
May 202641.2%33.7%18.4%3.7%3%
Jun 202636.4%36.4%19.9%4%3.3%
Jul 202636.6%36.6%20%4%2.7%
Aug 202636.4%36.4%19.9%4%3.3%
Sep 2026—————

  1. 1.Parallels

    36.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.VirtualBox

    36.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.VMware

    19.9%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Hyper-V

    4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.QEMU

    3.3%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

Compare search popularity between VMware and its closest rivals

How has branded search demand for VMware changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for VMware worldwide fell from 550K to 368K.
  • Across the 11 months ending August 2026, VMware’s estimated Share of Search among virtual machine software worldwide decreased from 21.5% to 19.9%.
  • Across the 11 months ending August 2026, VMware’s estimated Share of Search among virtual machine software worldwide peaked at 24.9% in December 2025 and was lowest at 18.4% in May 2026.

How did search popularity change for virtual machine software worldwide in August 2026?

  1. In August 2026, QEMU gained estimated Share of Search among virtual machine software worldwide, from 2.7% to 3.3%.

  2. Estimated monthly branded searches for VMware worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.

  3. Estimated monthly branded searches for Hyper-V worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

  4. Estimated monthly branded searches for VirtualBox worldwide fell 32.7% over 11 measured months, from 1M to 673K in August 2026.

  5. Estimated monthly branded searches for Parallels worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is VMware measured?

Brandwave collects information about searches that people make online using VMware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vmware

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How the Brand Demand Index is measured

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