QEMU vs VMware:Which is more popular by branded search?
In August 2026, VMware had more branded searches than QEMU among virtual machine software worldwide. VMware was estimated to have 368K branded searches compared to QEMU’s 60.5K, and held a 19.9% Share of Search versus QEMU’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, QEMU or VMware?
Compare the software teams run virtual machines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VMware, QEMU. The figures are in the table below the chart.
View monthly share of search table
| Month | Parallels | VirtualBox | VMware | Hyper-V | QEMU |
|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 39.1% | 21.5% | 4.3% | 2.9% |
| Nov 2025 | 32.2% | 39.1% | 21.5% | 4.3% | 2.9% |
| Dec 2025 | 30.4% | 37.2% | 24.9% | 4.1% | 3.3% |
| Jan 2026 | 34.6% | 34.6% | 23.1% | 4.6% | 3.1% |
| Feb 2026 | 31.9% | 39% | 21.3% | 4.3% | 3.5% |
| Mar 2026 | 36.4% | 36.4% | 19.9% | 4% | 3.3% |
| Apr 2026 | 36.6% | 36.6% | 20% | 4% | 2.7% |
| May 2026 | 41.2% | 33.7% | 18.4% | 3.7% | 3% |
| Jun 2026 | 36.4% | 36.4% | 19.9% | 4% | 3.3% |
| Jul 2026 | 36.6% | 36.6% | 20% | 4% | 2.7% |
| Aug 2026 | 36.4% | 36.4% | 19.9% | 4% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the QEMU and VMware comparison changed over the last 12 months?
3 findings
- VMware was ahead of QEMU in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QEMU’s estimated Share of Search among virtual machine software worldwide moved from 2.9% to 3.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, VMware’s estimated Share of Search among virtual machine software worldwide moved from 21.5% to 19.9%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for virtual machine software worldwide in August 2026?
2 changes
In August 2026, QEMU gained estimated Share of Search among virtual machine software worldwide, from 2.7% to 3.3%.
Estimated monthly branded searches for VMware worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using QEMU’s and VMware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.