Brandwave

Presto vs Russell Hobbs:Which is searched more?

In September 2026, Russell Hobbs had more branded searches than Presto among pancake maker brands worldwide. Russell Hobbs had about 90,500 branded searches, while Presto had 2,410. Russell Hobbs made up 10.8% of all pancake maker brand searches we track, and Presto accounted for 0.29%. These are worldwide searches for English-language branded terms.

Share of searches among pancake maker brands worldwide in September 2026Is Presto or Russell Hobbs more popular in search?
Presto0.29%2.4K searches
vs
Russell Hobbs10.8%90.5K searches

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Is Presto or Russell Hobbs more popular in search?

Compare the pancake maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Presto and Russell Hobbs among pancake maker brands worldwide, by month

Share of searches by month for Russell Hobbs, Presto. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalBrevilleRussell HobbsCuisinartLakelandPrestoDashNinjaZojirushi
Oct 202566.1%15.3%15.3%1.1%1.1%0.75%0.15%0.11%0.05%
Nov 202567.3%18%12.1%0.89%1.1%0.32%0.13%0.05%0.05%
Dec 202562.3%20.9%14%1%1%0.37%0.22%0.04%0.07%
Jan 202668.3%15.8%12.9%1.2%1.2%0.35%0.19%0.06%0.06%
Feb 202668%16.1%13.1%0.97%1.2%0.29%0.22%0.06%0.06%
Mar 202668.1%16.1%13.1%1.2%0.79%0.29%0.39%0.04%0.06%
Apr 202665.5%18.9%12.7%1.4%0.93%0.34%0.21%0.03%0.05%
May 202667%16.5%11%1.2%0.66%0.44%0.46%2.7%0.07%
Jun 202663.8%18.8%12.6%1.4%0.75%0.41%0.17%2.1%0.05%
Jul 202661%21.1%14.1%1.5%0.84%0.45%0.22%0.69%0.07%
Aug 202665.9%18.6%12.5%1.4%0.91%0.4%0.2%0.08%0.07%
Sep 202666.9%19.7%10.8%1.2%0.79%0.29%0.16%0.06%0.05%

How has the Presto and Russell Hobbs comparison changed over the last 12 months?

3 findings
  • Russell Hobbs was ahead of Presto in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Presto’s share of searches among pancake maker brands worldwide moved from 0.75% to 0.29%, and its estimated monthly branded searches moved from 6.6K to 2.4K.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among pancake maker brands worldwide moved from 15.3% to 10.8%, and its estimated monthly branded searches moved from 135K to 90.5K.

How did search popularity change for pancake maker brands worldwide in September 2026?

2 changes
  1. In September 2026, Russell Hobbs lost share of searches among pancake maker brands worldwide, from 12.5% to 10.8%.

  2. Estimated monthly branded searches for Presto worldwide fell 63.5% over 12 measured months, from 6.6K to 2.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Presto’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Presto

2 branded search terms

  • presto griddle
  • presto pancake

Russell Hobbs

2 branded search terms

  • russell hobbs
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among pancake maker brands

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