Brandwave

How popular isPresto?

In September 2026, people searched for Presto by name about 2,460 times worldwide, a 63.1% decrease from the previous year. These searches made up <0.01% of all global pressure cooker brand searches, placing Presto seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about pressure cooker brands, Presto appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Presto is the seventh most searched of 7 competitors and the second most recommended in AI answers.

  1. TefalShare of searches 66.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. BrevilleShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. FisslerShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. NinjaShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. PrestoShare of searches <0.01%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top pressure cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Presto was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Presto is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instant1st
  2. Presto2nd
  3. Ninja3rd
  4. Fissler4th
  5. Tefal5th
  6. Breville6th
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Instant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Presto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fissler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pressure cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pressure cooker brands compete with Presto?

Presto against pressure cooker brands worldwide, by month

Share of searches by month for Tefal, Breville, Fissler, Ninja, Presto. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalBrevilleFisslerNinjaPhilipsInstantPresto
Oct 202569.8%16.1%10.8%2.7%0.53%0.11%<0.01%
Nov 202568.6%18.4%10.1%2.5%0.33%0.07%<0.01%
Dec 202566.6%22.3%8.2%2.5%0.4%0.08%<0.01%
Jan 202671.3%16.5%9%2.7%0.44%0.09%<0.01%
Feb 202669.4%16.4%11%2.7%0.44%0.07%<0.01%
Mar 202669.3%16.4%11%2.7%0.53%0.07%<0.01%
Apr 202666.4%19.2%10.5%3.2%0.63%0.07%<0.01%
May 202668.4%16.8%11.3%2.8%0.67%0.07%<0.01%
Jun 202667.2%19.8%8.9%3.3%0.79%0.09%<0.01%
Jul 202663.6%22%9.8%3.6%0.88%0.12%<0.01%
Aug 202666.5%18.8%10.3%3.8%0.61%0.1%<0.01%
Sep 202666.9%19.7%8.8%4%0.53%0.07%<0.01%

  1. 1.Tefal

    66.9%

    Held 1st. 560K estimated branded searches, +17.2% vs prior month. Share +0.4 points.

  2. 2.Breville

    19.7%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.Fissler

    8.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Ninja

    4%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  5. 5.Philips

    0.53%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Instant

    0.07%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

  7. 7.Presto

    <0.01%

    Held 7th. 50 estimated branded searches, +66.7% vs prior month. Share 0 points.

Compare popularity between Presto and its closest rivals

Every comparison with Presto

5 comparisons

How has branded search demand for Presto changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Presto worldwide fell from 6.7K to 2.5K.
  • Across the 12 months ending September 2026, Presto’s share of searches among pressure cooker brands worldwide held steady at <0.01%.

How did search popularity change for pressure cooker brands worldwide in September 2026?

4 changes

  1. In September 2026, Breville gained share of searches among pressure cooker brands worldwide, from 18.8% to 19.7%.

  2. In September 2026, Fissler lost share of searches among pressure cooker brands worldwide, from 10.3% to 8.8%.

  3. Ninja’s share of searches among pressure cooker brands worldwide has gained ground for 3 months in a row, from 3.3% to 4% in September 2026.

  4. Estimated monthly branded searches for Instant worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are Presto’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Presto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • presto griddle
  • presto pancake
  • presto violin

Do you work for Presto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Presto compete?

Presto is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pressure cooker brands7th of 7<0.01%Shown above
Pancake maker brands6th of 90.29%Show ranking
Violin bow brands8th of 80.4%Show ranking
Creator with pink hair and a pink jacket

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