Brandwave

Petite Plume vs PJ Salvage:Which is more popular?

In September 2026, Petite Plume had more branded searches than PJ Salvage among sleepwear brands worldwide. Petite Plume had about 49,500 branded searches, while PJ Salvage had 14,800. Petite Plume made up 11.3% of all sleepwear brand searches we track, and PJ Salvage accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Petite Plume appeared in one of the five answers and PJ Salvage in none.

Among sleepwear brands worldwide in September 2026

Who do people search for more?

Petite Plume, about 3 searches for every 1 for PJ Salvage

Petite Plume 49.5K searchesPJ Salvage 14.8K searches

Who does AI mention more?

Petite Plume, mentioned in 1 of 5 answers, PJ Salvage in 0

Petite Plume in 1 of 5PJ Salvage in 0 of 5

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petite Plume was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PJ Salvage did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. Peter Alexander–
  10. +2 more
  11. PJ Salvage–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PJ Salvage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Petite Plume or PJ Salvage more popular in search?

This chart shows how often people search Google for Petite Plume and PJ Salvage by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

Petite Plume and PJ Salvage among sleepwear brands worldwide, by month

Share of searches by month for Petite Plume, PJ Salvage. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

How has the Petite Plume and PJ Salvage comparison changed over the last 12 months?

3 findings
  • Petite Plume was ahead of PJ Salvage in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Petite Plume’s share of searches among sleepwear brands worldwide moved from 10.8% to 11.3%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, PJ Salvage’s share of searches among sleepwear brands worldwide moved from 4.9% to 3.4%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for sleepwear brands worldwide in September 2026?

2 changes

  1. In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches.

  2. Estimated monthly branded searches for PJ Salvage worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Petite Plume’s and PJ Salvage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Petite Plume

1 branded search term

  • petite plume

PJ Salvage

1 branded search term

  • pj salvage

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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