Brandwave

Passbolt vs Zoho Vault:Which is more popular?

In September 2026, Zoho Vault had more branded searches than Passbolt among business password managers worldwide. Zoho Vault had about 33,100 branded searches, while Passbolt had 27,100. Zoho Vault made up 1.1% of all business password manager searches we track, and Passbolt accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about business password managers, neither Passbolt nor Zoho Vault appeared in any of the five answers.

Among business password managers worldwide in September 2026

Who do people search for more?

Zoho Vault, about 22% more searches than Passbolt

Zoho Vault 33.1K searchesPassbolt 27.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Passbolt in 0 of 5Zoho Vault in 0 of 5

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Top business password managers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Passbolt nor Zoho Vault showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 1Password1st
  2. Bitwarden2nd
  3. Keeper3rd
  4. NordPass4th
  5. Dashlane5th
  6. RoboForm6th
  7. Proton Pass7th
  8. LastPass–
  9. Zoho Vault–
  10. Passbolt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitwarden4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Password4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keeper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordPass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dashlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proton Pass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoboForm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Vault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Passbolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business password managers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Passbolt or Zoho Vault more popular in search?

This chart shows how often people search Google for Passbolt and Zoho Vault by name. Each line represents a brand's share of searches for all ten business password managers we track, month by month, from English-language searches worldwide.

Passbolt and Zoho Vault among business password managers worldwide, by month

Share of searches by month for Zoho Vault, Passbolt. The figures are in the table below the chart.

View monthly share of searches table
MonthBitwarden1PasswordLastPassDashlaneProton PassRoboFormNordPassZoho VaultKeeperPassbolt
Oct 202533.5%22.6%19%8.2%5.5%2%5.5%1.3%1.4%1.1%
Nov 202531.9%21.5%23.8%7.8%5.2%1.9%4.3%1.3%1.1%1.3%
Dec 202534.7%23.3%20.3%7%4.6%2.1%4.7%1.1%1.2%1.1%
Jan 202631.8%26.2%19.2%7.8%5.2%1.9%4.3%1.3%1.3%1%
Feb 202634.2%23%20.7%6.9%5.6%1.4%4.6%1.4%1.1%1.1%
Mar 202632.2%26.4%18.1%6.5%6.4%1.6%4.3%1.3%1.3%1.9%
Apr 202632.8%26.9%18.5%6.6%6.5%1.1%3.6%1.3%1.3%1.3%
May 202632.8%27%18.6%6.6%6.6%1.3%3.6%1.3%1.1%1.1%
Jun 202632.7%27%18.2%8%5.4%1.6%3.6%1.3%1.1%1.1%
Jul 202634.3%28.3%15.6%5.6%6.8%1.7%3.8%1.4%1.4%1.1%
Aug 202632.3%26.6%17.8%7.9%6.4%1.9%3.6%1.3%1.1%1.1%
Sep 202631.9%26.4%17.5%11.7%5.2%2.4%2%1.1%0.88%0.86%

How has the Passbolt and Zoho Vault comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Passbolt took it in March 2026, Zoho Vault took it in May 2026.
  • Across the 12 months ending September 2026, Passbolt’s share of searches among business password managers worldwide moved from 1.1% to 0.86%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Zoho Vault’s share of searches among business password managers worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for business password managers worldwide in September 2026?

0 changes

Neither Passbolt nor Zoho Vault moved beyond provider rounding among business password managers in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Passbolt’s and Zoho Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Passbolt

1 branded search term

  • passbolt

Zoho Vault

1 branded search term

  • zoho vault

How the Brand Demand Index is measured

Other head-to-heads among business password managers

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