On vs Optimum Nutrition:Which is searched more?
In September 2026, On had more branded searches than Optimum Nutrition among whey protein brands worldwide. On was estimated to have 2.4M branded searches compared to Optimum Nutrition’s 368K, and held a 53.2% Share of Search versus Optimum Nutrition’s 8.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, On or Optimum Nutrition?
Compare the whey protein brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for On, Optimum Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | On | Myprotein | MuscleBlaze | Optimum Nutrition | Ghost | 100% | Impact | Optimum |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 25.7% | 9.4% | 9.4% | 0.6% | 0.2% | 0.17% | 0.02% |
| Nov 2025 | 48.4% | 36.3% | 7.3% | 7.3% | 0.42% | 0.18% | 0.13% | 0.01% |
| Dec 2025 | 61.6% | 23.3% | 8.6% | 5.7% | 0.48% | 0.17% | 0.15% | 0.02% |
| Jan 2026 | 47.3% | 34.8% | 8.5% | 8.5% | 0.52% | 0.17% | 0.15% | 0.02% |
| Feb 2026 | 47.8% | 31.9% | 9.6% | 9.6% | 0.59% | 0.23% | 0.17% | 0.02% |
| Mar 2026 | 52.5% | 27.8% | 10.3% | 8.4% | 0.55% | 0.3% | 0.15% | 0.02% |
| Apr 2026 | 53.5% | 27.2% | 10% | 8.2% | 0.54% | 0.3% | 0.15% | 0.02% |
| May 2026 | 55.6% | 26% | 9.6% | 7.8% | 0.52% | 0.28% | 0.14% | 0.02% |
| Jun 2026 | 60.5% | 21.2% | 9.5% | 7.8% | 0.43% | 0.34% | 0.14% | 0.02% |
| Jul 2026 | 51.7% | 24.9% | 11.2% | 11.2% | 0.46% | 0.34% | 0.16% | 0.02% |
| Aug 2026 | 51.7% | 23.7% | 13% | 10.7% | 0.45% | 0.27% | 0.16% | 0.02% |
| Sep 2026 | 53.2% | 27.5% | 10.1% | 8.3% | 0.41% | 0.2% | 0.15% | 0.02% |
How has the On and Optimum Nutrition comparison changed over the last 12 months?
3 findings
- On was ahead of Optimum Nutrition in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, On’s estimated Share of Search among whey protein brands worldwide moved from 54.5% to 53.2%, and its estimated monthly branded searches moved from 2.1M to 2.4M.
- Across the 12 months ending September 2026, Optimum Nutrition’s estimated Share of Search among whey protein brands worldwide moved from 9.4% to 8.3%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for whey protein brands worldwide in September 2026?
2 changes
In September 2026, On gained estimated Share of Search among whey protein brands worldwide, from 51.7% to 53.2%.
In September 2026, Optimum Nutrition lost estimated Share of Search among whey protein brands worldwide, from 10.7% to 8.3%.
Other head-to-heads among whey protein brands
How each brand is measured
Brandwave collects information about searches that people make online using On’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
On
7 branded search terms
- on cloud shoes
- on cloudmonster
- on cloudrunner
- on cloudsurfer
- on cloudswift
- on running
- on running shoes
Optimum Nutrition
1 branded search term
- optimum nutrition
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