Brandwave

How popular isOn in search?

In August 2026, there were an estimated 2.2M branded searches for On worldwide which held steady over the last 11 months. On holds 11.1% estimated Share of Search among running shoe brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ASICS48.8%
  2. HOKA23.7%
  3. On11.1%
  4. Saucony9.9%
  5. Brooks6.5%
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Which running shoe brands compete with On?

On against running shoe brands worldwide, by month

Share of Search by month for ASICS, HOKA, On, Saucony, Brooks. The figures are in the table below the chart.

View monthly share of search table
MonthASICSHOKAOnSauconyBrooks
Oct 202547.1%26.2%13.3%7.3%6.1%
Nov 202545.1%26.1%14.4%7.7%6.7%
Dec 202545.9%25.9%15.6%6.6%6%
Jan 202648.1%24.1%13%8.2%6.7%
Feb 202645.3%26.4%13.1%7.9%7.3%
Mar 202644.6%26%13.1%9%7.3%
Apr 202644.4%26%13.7%9%7%
May 202643.7%25.6%14.5%8.8%7.3%
Jun 202644.1%24.9%16.3%7.7%7%
Jul 202648.5%23.4%12.7%8.4%7.1%
Aug 202648.8%23.7%11.1%9.9%6.5%
Sep 2026—————

  1. 1.ASICS

    48.8%

    held 1st · 9.8M estimated branded searches · +20.4% vs prior month · +0.3 points

  2. 2.HOKA

    23.7%

    held 2nd · 4.8M estimated branded searches · +21.4% vs prior month · +0.3 points

  3. 3.On

    11.1%

    held 3rd · 2.2M estimated branded searches · +4.7% vs prior month · -1.6 points

  4. 4.Saucony

    9.9%

    held 4th · 2M estimated branded searches · +41.1% vs prior month · +1.5 points

  5. 5.Brooks

    6.5%

    held 5th · 1.3M estimated branded searches · +10.7% vs prior month · -0.5 points

Compare search popularity between On and its closest rivals

How has branded search demand for On changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for On worldwide held steady at 2.2M.
  • Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide decreased from 13.3% to 11.1%.
  • Across the 11 months ending August 2026, On’s estimated Share of Search among running shoe brands worldwide peaked at 16.3% in June 2026 and was lowest at 11.1% in August 2026.

How did search popularity change for running shoe brands worldwide in August 2026?

  1. In August 2026, Saucony gained estimated Share of Search among running shoe brands worldwide, from 8.4% to 9.9%.

  2. In August 2026, On lost estimated Share of Search among running shoe brands worldwide, from 12.7% to 11.1%.

  3. In August 2026, Brooks lost estimated Share of Search among running shoe brands worldwide, from 7.1% to 6.5%.

  4. ASICS’s estimated Share of Search among running shoe brands worldwide has gained ground for 3 months in a row, from 43.7% to 48.8% in August 2026.

  5. Estimated monthly branded searches for HOKA worldwide rose 10.8% over 11 measured months, from 4.3M to 4.8M in August 2026.

How is On measured?

Brandwave collects information about searches that people make online using On’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • on cloud shoes
  • on cloudmonster
  • on cloudrunner
  • on cloudsurfer
  • on cloudswift
  • on com
  • on running
  • on running shoes

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How the Brand Demand Index is measured

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