MuscleBlaze vs Myprotein:Which is searched more?
In September 2026, Myprotein had more branded searches than MuscleBlaze among whey protein brands worldwide. Myprotein was estimated to have 1.2M branded searches compared to MuscleBlaze’s 450K, and held a 59.9% Share of Search versus MuscleBlaze’s 22.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MuscleBlaze or Myprotein?
Compare the whey protein brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Myprotein, MuscleBlaze. The figures are in the table below the chart.
View monthly share of search table
| Month | Myprotein | MuscleBlaze | Optimum Nutrition |
|---|---|---|---|
| Oct 2025 | 57.6% | 21.2% | 21.2% |
| Nov 2025 | 71.3% | 14.3% | 14.3% |
| Dec 2025 | 62% | 22.8% | 15.2% |
| Jan 2026 | 67.1% | 16.5% | 16.5% |
| Feb 2026 | 62.4% | 18.8% | 18.8% |
| Mar 2026 | 59.9% | 22.1% | 18.1% |
| Apr 2026 | 59.9% | 22.1% | 18.1% |
| May 2026 | 59.9% | 22.1% | 18.1% |
| Jun 2026 | 55% | 24.8% | 20.2% |
| Jul 2026 | 52.6% | 23.7% | 23.7% |
| Aug 2026 | 50% | 27.5% | 22.5% |
| Sep 2026 | 59.9% | 22.1% | 18.1% |
How has the MuscleBlaze and Myprotein comparison changed over the last 12 months?
3 findings
- Myprotein was ahead of MuscleBlaze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MuscleBlaze’s estimated Share of Search among whey protein brands worldwide moved from 21.2% to 22.1%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 12 months ending September 2026, Myprotein’s estimated Share of Search among whey protein brands worldwide moved from 57.6% to 59.9%, and its estimated monthly branded searches moved from 1M to 1.2M.
How did search popularity change for whey protein brands worldwide in September 2026?
2 changes
In September 2026, Myprotein gained estimated Share of Search among whey protein brands worldwide, from 50% to 59.9%.
In September 2026, MuscleBlaze lost estimated Share of Search among whey protein brands worldwide, from 27.5% to 22.1%.
Other head-to-heads among whey protein brands
How each brand is measured
Brandwave collects information about searches that people make online using MuscleBlaze’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MuscleBlaze
1 branded search term
- muscleblaze
Myprotein
1 branded search term
- myprotein
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.