Olight vs ThruNite:Which is more popular?
In September 2026, Olight had more branded searches than ThruNite among torch brands worldwide. Olight had about 342,000 branded searches, while ThruNite had 2,900. Olight made up 43.2% of all torch brand searches we track, and ThruNite accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about torch brands, ThruNite appeared in two of the five answers and Olight in one. Olight and ThruNite were each mentioned first in one of the two answers that named either.
Who do people search for more?
Olight, about 118 searches for every 1 for ThruNite
Who does AI mention more?
ThruNite, mentioned in 2 of 5 answers, Olight in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top torch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ThruNite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Olight was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olight and ThruNite were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ThruNite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Olight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Streamlight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maglite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wurkkos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sofirn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acebeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SureFire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about torch brands
5 answers
Asked ChatGPT
“Which torch brand should I buy?”
Asked ChatGPT
“What are the best torch brands?”
Asked ChatGPT
“What's the best torch brand for outdoor use?”
Searched Google, AI Overview
“best flashlight”
Searched Google, AI Overview
“torch for camping”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Olight or ThruNite more popular in search?
This chart shows how often people search Google for Olight and ThruNite by name. Each line represents a brand's share of searches for all 14 torch brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Olight, ThruNite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Olight | Nitecore | Ledlenser | Streamlight | Maglite | Fenix | Wuben | Wurkkos | Sofirn | Acebeam | SureFire | Convoy | Klarus | ThruNite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 13.3% | 13.3% | 11% | 9% | 4.8% | 2.7% | 3.3% | 3.3% | 1.8% | 1.5% | 0.98% | 0.66% | 0.53% |
| Nov 2025 | 44% | 9.7% | 11.9% | 9.7% | 6.5% | 4.2% | 2.9% | 2.9% | 2.9% | 2% | 1.3% | 0.87% | 0.58% | 0.48% |
| Dec 2025 | 40.9% | 10.5% | 10.5% | 10.5% | 8.6% | 5% | 3.2% | 2.6% | 2.6% | 2.1% | 1.4% | 0.95% | 0.63% | 0.52% |
| Jan 2026 | 33.7% | 12.9% | 10.6% | 12.9% | 8.7% | 5.4% | 3.2% | 3.2% | 3.2% | 2.1% | 1.7% | 1.2% | 0.63% | 0.52% |
| Feb 2026 | 35.5% | 11.2% | 11.2% | 13.7% | 7.5% | 5.5% | 3.4% | 2.7% | 2.7% | 2.2% | 1.8% | 1.2% | 0.67% | 0.55% |
| Mar 2026 | 35.2% | 11.1% | 11.1% | 13.6% | 7.5% | 5.5% | 3.3% | 2.7% | 3.3% | 2.2% | 1.8% | 1.2% | 0.66% | 0.54% |
| Apr 2026 | 37.2% | 11.7% | 9.6% | 11.7% | 7.9% | 6.7% | 3.5% | 2.9% | 2.9% | 1.9% | 1.6% | 1.3% | 0.7% | 0.46% |
| May 2026 | 31% | 14.6% | 9.8% | 11.9% | 9.8% | 7% | 3.6% | 2.9% | 3.6% | 2% | 1.6% | 1.1% | 0.71% | 0.47% |
| Jun 2026 | 36.9% | 11.7% | 7.8% | 11.7% | 7.8% | 6.8% | 4.3% | 2.9% | 2.9% | 2.3% | 2.9% | 1% | 0.85% | 0.38% |
| Jul 2026 | 37.5% | 11.9% | 9.7% | 11.9% | 7.9% | 5.2% | 3.6% | 2.9% | 2.9% | 2.4% | 1.9% | 1.1% | 0.87% | 0.38% |
| Aug 2026 | 35% | 13.5% | 9% | 11.1% | 9% | 5% | 4.1% | 3.3% | 3.3% | 2.2% | 1.8% | 1.2% | 0.99% | 0.43% |
| Sep 2026 | 43.2% | 11.5% | 9.4% | 9.4% | 6.3% | 4.4% | 3.4% | 3.4% | 2.8% | 2.3% | 1.9% | 1% | 0.68% | 0.37% |
How has the Olight and ThruNite comparison changed over the last 12 months?
3 findings
- Olight was ahead of ThruNite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Olight’s share of searches among torch brands worldwide moved from 33.9% to 43.2%, and its estimated monthly branded searches moved from 279K to 342K.
- Across the 12 months ending September 2026, ThruNite’s share of searches among torch brands worldwide moved from 0.53% to 0.37%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for torch brands worldwide in September 2026?
2 changes
In September 2026, Olight gained share of searches among torch brands worldwide, from 35% to 43.2%.
Estimated monthly branded searches for ThruNite worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Olight’s and ThruNite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among torch brands
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