Brandwave

Oikos vs Orgain:Which is more popular?

In October 2026, Oikos had more branded searches than Orgain among protein shake brands worldwide. Oikos had about 74,000 branded searches, while Orgain had 40,500. Oikos made up 8.3% of all protein shake brand searches we track, and Orgain accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about protein shake brands, neither Oikos nor Orgain appeared in any of the five answers.

Among protein shake brands worldwide in October 2026

Who do people search for more?

Oikos, about 83% more searches than Orgain

Oikos 74K searchesOrgain 40.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Oikos in 0 of 5Orgain in 0 of 5

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Top protein shake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Oikos nor Orgain showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fairlife1st
  2. Premier Protein2nd
  3. OWYN3rd
  4. Quest Nutrition4th
  5. Koia5th
  6. Muscle Milk6th
  7. Ensure–
  8. Oikos–
  9. Orgain–
  10. Slate Milk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Oikos or Orgain more popular in search?

This chart shows how often people search Google for Oikos and Orgain by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.

Oikos and Orgain among protein shake brands worldwide, by month

Share of searches by month for Oikos, Orgain. The figures are in the table below the chart.

View monthly share of searches table
MonthFairlifePremier ProteinEnsureOikosOWYNMuscle MilkOrgainQuest NutritionKoiaSlate Milk
Nov 202538.7%19.4%7.5%8.7%7.2%7.2%3.9%4.4%2.1%0.95%
Dec 202539.3%19.8%7.6%7.3%7.3%7.3%4.9%3.6%2.2%0.79%
Jan 202636.5%22.3%6.7%10.1%8.2%5.5%4.5%3.8%1.6%0.73%
Feb 202633.7%20.7%7.6%13.8%7.6%6.2%4.2%3.5%1.9%0.68%
Mar 202635.2%21.9%6.6%12%9.9%5.4%3.6%3.1%1.6%0.72%
Apr 202635.8%21.7%7.7%9.7%7.9%6.5%4.3%3.7%1.9%0.71%
May 202632.5%29.2%6.8%8.8%7.2%5.9%3.9%3.3%1.8%0.64%
Jun 202634.2%31.4%7.1%7.7%6.3%5.2%3.4%2.7%1.5%0.46%
Jul 202635.5%26.2%8.4%9.6%6.4%5.3%3.5%3%1.6%0.47%
Aug 202635.6%26.2%7.3%9.6%6.4%6.4%3.5%2.8%1.6%0.47%
Sep 202640.5%20.4%8.4%9.1%6.1%6.1%4.1%2.8%1.8%0.54%
Oct 202637.5%22.6%9.1%8.3%6.8%5.6%4.6%3.4%1.7%0.49%

Oikos sells other things too, so only its searches that name this product count here, like “oikos protein shake”.

How has branded search for Oikos and Orgain changed worldwide over the last 12 months?

3 findings
  • Oikos was ahead of Orgain in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Oikos’ share of searches among protein shake brands worldwide moved from 8.7% to 8.3%, and its estimated monthly branded searches moved from 49.5K to 74K.
  • Across the 12 months ending October 2026, Orgain’s share of searches among protein shake brands worldwide moved from 3.9% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 40.5K.

How did search popularity change for protein shake brands worldwide in October 2026?

3 changes
  1. In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches.

  2. In October 2026, Oikos lost share of searches among protein shake brands worldwide, from 9.1% to 8.3%.

  3. Orgain’s share of searches among protein shake brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.6% in October 2026.

How are Oikos’ and Orgain’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oikos’ and Orgain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oikos

1 branded search term

  • oikos protein shake

Orgain

1 branded search term

  • orgain protein shake

How the Brand Demand Index is measured

Other head-to-heads among protein shake brands

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