Nulook vs Vantage:Which is more popular by branded search?
In August 2026, Nulook had more branded searches than Vantage among window brands worldwide. Nulook was estimated to have 9.9K branded searches compared to Vantage’s 640, and held a 78.1% Share of Search versus Vantage’s 5.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nulook or Vantage?
Compare the window brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nulook, Vantage. The figures are in the table below the chart.
View monthly share of search table
| Month | Nulook | First Windows | Vantage | APL Window Solutions | Hamish Fletcher Lawyers |
|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 9.4% | 2.8% | 1.2% | 0.08% |
| Nov 2025 | 88.6% | 7.6% | 2.7% | 1% | 0.16% |
| Dec 2025 | 80.8% | 12.7% | 5.1% | 1.1% | 0.27% |
| Jan 2026 | 77.3% | 14.8% | 5.9% | 1.6% | 0.23% |
| Feb 2026 | 74.7% | 14.8% | 8.4% | 1.9% | 0.18% |
| Mar 2026 | 76.7% | 14.7% | 6.7% | 1.6% | 0.16% |
| Apr 2026 | 78.4% | 12.7% | 7.3% | 1.3% | 0.32% |
| May 2026 | 76.7% | 14.7% | 6.6% | 1.6% | 0.31% |
| Jun 2026 | 78.3% | 12.6% | 6.7% | 2.1% | 0.32% |
| Jul 2026 | 79.1% | 12.8% | 6.2% | 1.7% | 0.16% |
| Aug 2026 | 78.1% | 15% | 5.1% | 1.7% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Nulook and Vantage comparison changed over the last 12 months?
3 findings
- Nulook was ahead of Vantage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nulook’s estimated Share of Search among window brands worldwide moved from 86.5% to 78.1%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
- Across the 11 months ending August 2026, Vantage’s estimated Share of Search among window brands worldwide moved from 2.8% to 5.1%, and its estimated monthly branded searches moved from 720 to 640.
How did search popularity change for window brands worldwide in August 2026?
2 changes
In August 2026, Vantage lost estimated Share of Search among window brands worldwide, from 6.2% to 5.1%.
In August 2026, Nulook lost estimated Share of Search among window brands worldwide, from 79.1% to 78.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Nulook’s and Vantage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.