Brandwave

Window brands:Which brands are most popular in search?

In August 2026, Nulook was the most searched among window brands worldwide, with an estimated 9.9K branded searches and 78.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nulook78.1%
  2. First Windows15%
  3. Vantage5.1%
  4. APL Window Solutions1.7%
  5. Hamish Fletcher Lawyers0.16%

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Share of SearchLeaderboard

Compare the window brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among window brands worldwide, by month

Share of Search by month for Nulook, First Windows, Vantage. The figures are in the table below the chart.

View monthly share of search table
MonthNulookFirst WindowsVantageAPL Window SolutionsHamish Fletcher Lawyers
Oct 202586.5%9.4%2.8%1.2%0.08%
Nov 202588.6%7.6%2.7%1%0.16%
Dec 202580.8%12.7%5.1%1.1%0.27%
Jan 202677.3%14.8%5.9%1.6%0.23%
Feb 202674.7%14.8%8.4%1.9%0.18%
Mar 202676.7%14.7%6.7%1.6%0.16%
Apr 202678.4%12.7%7.3%1.3%0.32%
May 202676.7%14.7%6.6%1.6%0.31%
Jun 202678.3%12.6%6.7%2.1%0.32%
Jul 202679.1%12.8%6.2%1.7%0.16%
Aug 202678.1%15%5.1%1.7%0.16%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Nulook

    78.1%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1 points.

  2. Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +2.2 points.

  3. 3.Vantage

    5.1%

    Held 3rd. 640 estimated branded searches, -17.9% vs prior month. Share -1.2 points.

  4. Held 4th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among window brands worldwide?

In August 2026, Nulook was the most searched among window brands worldwide, with an estimated 9.9K branded searches and 78.1% estimated Share of Search within this set. First Windows is in 2nd place, 63.1 percentage points behind at 15% Share of Search.

Global window brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nulook86.5% → 78.1%88.6%Nov 202574.7%Feb 20261st
First Windows9.4% → 15%15%Aug 20267.6%Nov 20252nd
Vantage2.8% → 5.1%8.4%Feb 20262.7%Nov 20253rd
APL Window Solutions1.2% → 1.7%2.1%Jun 20261%Nov 20254th
Hamish Fletcher Lawyers0.08% → 0.16%0.32%Apr 20260.08%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nulook’s estimated Share of Search among window brands worldwide decreased from 86.5% to 78.1%.
  • Across the 11 months ending August 2026, First Windows’ estimated Share of Search among window brands worldwide increased from 9.4% to 15%.
  • Across the 11 months ending August 2026, Vantage’s estimated Share of Search among window brands worldwide increased from 2.8% to 5.1%.
  • Across the 11 months ending August 2026, Nulook’s estimated Share of Search among window brands worldwide peaked at 88.6% in November 2025 and was lowest at 74.7% in February 2026.
  • Across the 11 months ending August 2026, First Windows’ estimated Share of Search among window brands worldwide peaked at 15% in August 2026 and was lowest at 7.6% in November 2025.
  • Across the 11 months ending August 2026, Vantage’s estimated Share of Search among window brands worldwide peaked at 8.4% in February 2026 and was lowest at 2.7% in November 2025.
  • Across the 11 months ending August 2026, APL Window Solutions’ estimated Share of Search among window brands worldwide peaked at 2.1% in June 2026 and was lowest at 1% in November 2025.
  • Across the 11 months ending August 2026, APL Window Solutions and Hamish Fletcher Lawyers held steady: their estimated Share of Search among window brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for window brands worldwide in August 2026?

  1. In August 2026, First Windows gained estimated Share of Search among window brands worldwide, from 12.8% to 15%.

  2. In August 2026, Vantage lost estimated Share of Search among window brands worldwide, from 6.2% to 5.1%.

  3. In August 2026, Nulook lost estimated Share of Search among window brands worldwide, from 79.1% to 78.1%.

  4. Estimated monthly branded searches for APL Window Solutions worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

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