First Windows vs Nulook:Which is more popular by branded search?
In August 2026, Nulook had more branded searches than First Windows among window brands worldwide. Nulook was estimated to have 9.9K branded searches compared to First Windows’ 1.9K, and held a 78.1% Share of Search versus First Windows’ 15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, First Windows or Nulook?
Compare the window brands builders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nulook, First Windows. The figures are in the table below the chart.
View monthly share of search table
| Month | Nulook | First Windows | Vantage | APL Window Solutions | Hamish Fletcher Lawyers |
|---|---|---|---|---|---|
| Oct 2025 | 86.5% | 9.4% | 2.8% | 1.2% | 0.08% |
| Nov 2025 | 88.6% | 7.6% | 2.7% | 1% | 0.16% |
| Dec 2025 | 80.8% | 12.7% | 5.1% | 1.1% | 0.27% |
| Jan 2026 | 77.3% | 14.8% | 5.9% | 1.6% | 0.23% |
| Feb 2026 | 74.7% | 14.8% | 8.4% | 1.9% | 0.18% |
| Mar 2026 | 76.7% | 14.7% | 6.7% | 1.6% | 0.16% |
| Apr 2026 | 78.4% | 12.7% | 7.3% | 1.3% | 0.32% |
| May 2026 | 76.7% | 14.7% | 6.6% | 1.6% | 0.31% |
| Jun 2026 | 78.3% | 12.6% | 6.7% | 2.1% | 0.32% |
| Jul 2026 | 79.1% | 12.8% | 6.2% | 1.7% | 0.16% |
| Aug 2026 | 78.1% | 15% | 5.1% | 1.7% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the First Windows and Nulook comparison changed over the last 12 months?
3 findings
- Nulook was ahead of First Windows in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Windows’ estimated Share of Search among window brands worldwide moved from 9.4% to 15%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Nulook’s estimated Share of Search among window brands worldwide moved from 86.5% to 78.1%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
How did search popularity change for window brands worldwide in August 2026?
2 changes
In August 2026, First Windows gained estimated Share of Search among window brands worldwide, from 12.8% to 15%.
In August 2026, Nulook lost estimated Share of Search among window brands worldwide, from 79.1% to 78.1%.
How each brand is measured
Brandwave collects information about searches that people make online using First Windows’ and Nulook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Windows
1 branded search term
- first windows
Nulook
1 branded search term
- nulook
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.