How popular isVantage in search?
In August 2026, there were an estimated 640 branded searches for Vantage worldwide which is down 11.1% over the last 11 months. Vantage holds 4.1% estimated Share of Search among cloud cost management platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
CloudZero34.4%Cloudability23.3%
Finout18.9%
Vantage4.1%
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Which cloud cost management platforms compete with Vantage?
Share of Search by month for CloudZero, Cloudability, Kubecost, Finout, Vantage. The figures are in the table below the chart.
View monthly share of search table
| Month | CloudZero | Cloudability | Kubecost | Finout | Vantage |
|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 24.6% | 32.7% | 13.9% | 3.4% |
| Nov 2025 | 28.5% | 22.5% | 30% | 15.5% | 3.5% |
| Dec 2025 | 27.4% | 21.1% | 28.6% | 18.1% | 4.7% |
| Jan 2026 | 27.3% | 22.1% | 28.4% | 18.4% | 3.8% |
| Feb 2026 | 28.1% | 22.6% | 29.4% | 15.2% | 4.7% |
| Mar 2026 | 26.9% | 25.8% | 28.4% | 14.6% | 4.3% |
| Apr 2026 | 29.6% | 24% | 25.3% | 16.1% | 5% |
| May 2026 | 32.4% | 22% | 22.9% | 17.6% | 5.1% |
| Jun 2026 | 33.9% | 23.2% | 19.7% | 18.9% | 4.4% |
| Jul 2026 | 32.6% | 22% | 22.8% | 17.8% | 4.7% |
| Aug 2026 | 34.4% | 23.3% | 19.4% | 18.9% | 4.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 5.4K | -0.18% | +1.8 points | |
| 2, moved from 3rd to 2nd | 23.3% | 3.7K | 0% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 19.4% | 3.1K | -19.5% | -3.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 18.9% | 3K | +0.34% | +1.1 points | |
| 5, held 5th | 4.1% | 640 | -17.9% | -0.6 points |
34.4%
held 1st · 5.4K estimated branded searches · -0.18% vs prior month · +1.8 points
23.3%
moved from 3rd to 2nd · 3.7K estimated branded searches · 0% vs prior month · +1.2 points
3.
19.4%
moved from 2nd to 3rd · 3.1K estimated branded searches · -19.5% vs prior month · -3.4 points
4.
Finout18.9%
held 4th · 3K estimated branded searches · +0.34% vs prior month · +1.1 points
5.
Vantage4.1%
held 5th · 640 estimated branded searches · -17.9% vs prior month · -0.6 points
Compare search popularity between Vantage and its closest rivals
How has branded search demand for Vantage changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vantage worldwide fell from 720 to 640.
- Across the 11 months ending August 2026, Vantage’s estimated Share of Search among cloud cost management platforms worldwide increased from 3.4% to 4.1%.
- Across the 11 months ending August 2026, Vantage’s estimated Share of Search among cloud cost management platforms worldwide peaked at 5.1% in May 2026 and was lowest at 3.4% in October 2025.
How did search popularity change for cloud cost management platforms worldwide in August 2026?
5 changes
In August 2026, Cloudability overtook Kubecost to rank 2nd among cloud cost management platforms worldwide, at 23.3%.
In August 2026, CloudZero gained estimated Share of Search among cloud cost management platforms worldwide, from 32.6% to 34.4%.
In August 2026, Finout gained estimated Share of Search among cloud cost management platforms worldwide, from 17.8% to 18.9%.
In August 2026, Kubecost lost estimated Share of Search among cloud cost management platforms worldwide, from 22.8% to 19.4%.
In August 2026, Vantage lost estimated Share of Search among cloud cost management platforms worldwide, from 4.7% to 4.1%.
How is Vantage measured?
Brandwave collects information about searches that people make online using Vantage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- vantage cloud costs
- vantage finops
- vantage sh
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