Brandwave

Nitecore vs Streamlight:Which is more popular?

In September 2026, Nitecore had more branded searches than Streamlight among torch brands worldwide. Nitecore had about 90,500 branded searches, while Streamlight had 74,000. Nitecore made up 11.5% of all torch brand searches we track, and Streamlight accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about torch brands, Nitecore appeared in three of the five answers and Streamlight in one. Nitecore was mentioned before Streamlight in every answer.

Among torch brands worldwide in September 2026

Who do people search for more?

Nitecore, about 22% more searches than Streamlight

Nitecore 90.5K searchesStreamlight 74K searches

Who does AI mention more?

Nitecore, mentioned in 3 of 5 answers, Streamlight in 1

Nitecore in 3 of 5Streamlight in 1 of 5

Who does AI recommend more?

Nitecore, named ahead of Streamlight in every answer

Nitecore first in 3Streamlight never first

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Top torch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nitecore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Streamlight was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nitecore was listed before Streamlight in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fenix1st
  2. Nitecore2nd
  3. ThruNite3rd
  4. Streamlight4th
  5. Olight5th
  6. SureFire6th
  7. Acebeam7th
  8. Sofirn8th
  9. Maglite9th
  10. Wurkkos10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fenix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nitecore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ThruNite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Streamlight1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maglite1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wurkkos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sofirn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acebeam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SureFire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about torch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nitecore or Streamlight more popular in search?

This chart shows how often people search Google for Nitecore and Streamlight by name. Each line represents a brand's share of searches for all 14 torch brands we track, month by month, from English-language searches worldwide.

Nitecore and Streamlight among torch brands worldwide, by month

Share of searches by month for Nitecore, Streamlight. The figures are in the table below the chart.

View monthly share of searches table
MonthOlightNitecoreLedlenserStreamlightMagliteFenixWubenWurkkosSofirnAcebeamSureFireConvoyKlarusThruNite
Oct 202533.9%13.3%13.3%11%9%4.8%2.7%3.3%3.3%1.8%1.5%0.98%0.66%0.53%
Nov 202544%9.7%11.9%9.7%6.5%4.2%2.9%2.9%2.9%2%1.3%0.87%0.58%0.48%
Dec 202540.9%10.5%10.5%10.5%8.6%5%3.2%2.6%2.6%2.1%1.4%0.95%0.63%0.52%
Jan 202633.7%12.9%10.6%12.9%8.7%5.4%3.2%3.2%3.2%2.1%1.7%1.2%0.63%0.52%
Feb 202635.5%11.2%11.2%13.7%7.5%5.5%3.4%2.7%2.7%2.2%1.8%1.2%0.67%0.55%
Mar 202635.2%11.1%11.1%13.6%7.5%5.5%3.3%2.7%3.3%2.2%1.8%1.2%0.66%0.54%
Apr 202637.2%11.7%9.6%11.7%7.9%6.7%3.5%2.9%2.9%1.9%1.6%1.3%0.7%0.46%
May 202631%14.6%9.8%11.9%9.8%7%3.6%2.9%3.6%2%1.6%1.1%0.71%0.47%
Jun 202636.9%11.7%7.8%11.7%7.8%6.8%4.3%2.9%2.9%2.3%2.9%1%0.85%0.38%
Jul 202637.5%11.9%9.7%11.9%7.9%5.2%3.6%2.9%2.9%2.4%1.9%1.1%0.87%0.38%
Aug 202635%13.5%9%11.1%9%5%4.1%3.3%3.3%2.2%1.8%1.2%0.99%0.43%
Sep 202643.2%11.5%9.4%9.4%6.3%4.4%3.4%3.4%2.8%2.3%1.9%1%0.68%0.37%

How has the Nitecore and Streamlight comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Streamlight took it in February 2026, Nitecore took it in May 2026.
  • Across the 12 months ending September 2026, Nitecore’s share of searches among torch brands worldwide moved from 13.3% to 11.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Streamlight’s share of searches among torch brands worldwide moved from 11% to 9.4%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for torch brands worldwide in September 2026?

2 changes

  1. In September 2026, Nitecore lost share of searches among torch brands worldwide, from 13.5% to 11.5%.

  2. In September 2026, Streamlight lost share of searches among torch brands worldwide, from 11.1% to 9.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nitecore’s and Streamlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nitecore

1 branded search term

  • nitecore

Streamlight

1 branded search term

  • streamlight

How the Brand Demand Index is measured

Other head-to-heads among torch brands

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