Brandwave

Muscle Milk vs Quest Nutrition:Which is more popular?

In October 2026, Muscle Milk had more branded searches than Quest Nutrition among protein shake brands worldwide. Muscle Milk had about 49,500 branded searches, while Quest Nutrition had 30,300. Muscle Milk made up 5.6% of all protein shake brand searches we track, and Quest Nutrition accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about protein shake brands, Muscle Milk and Quest Nutrition each appeared in one of the five answers. Muscle Milk and Quest Nutrition were each mentioned first in one of the two answers that named either.

Among protein shake brands worldwide in October 2026

Who do people search for more?

Muscle Milk, about 63% more searches than Quest Nutrition

Muscle Milk 49.5K searchesQuest Nutrition 30.3K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Muscle Milk in 1 of 5Quest Nutrition in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Muscle Milk first in 1Quest Nutrition first in 1

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Top protein shake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Muscle Milk and Quest Nutrition were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Muscle Milk and Quest Nutrition were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fairlife1st
  2. Premier Protein2nd
  3. OWYN3rd
  4. Quest Nutrition4th
  5. Koia5th
  6. Muscle Milk6th
  7. Ensure–
  8. Oikos–
  9. Orgain–
  10. Slate Milk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Muscle Milk or Quest Nutrition more popular in search?

This chart shows how often people search Google for Muscle Milk and Quest Nutrition by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.

Muscle Milk and Quest Nutrition among protein shake brands worldwide, by month

Share of searches by month for Muscle Milk, Quest Nutrition. The figures are in the table below the chart.

View monthly share of searches table
MonthFairlifePremier ProteinEnsureOikosOWYNMuscle MilkOrgainQuest NutritionKoiaSlate Milk
Nov 202538.7%19.4%7.5%8.7%7.2%7.2%3.9%4.4%2.1%0.95%
Dec 202539.3%19.8%7.6%7.3%7.3%7.3%4.9%3.6%2.2%0.79%
Jan 202636.5%22.3%6.7%10.1%8.2%5.5%4.5%3.8%1.6%0.73%
Feb 202633.7%20.7%7.6%13.8%7.6%6.2%4.2%3.5%1.9%0.68%
Mar 202635.2%21.9%6.6%12%9.9%5.4%3.6%3.1%1.6%0.72%
Apr 202635.8%21.7%7.7%9.7%7.9%6.5%4.3%3.7%1.9%0.71%
May 202632.5%29.2%6.8%8.8%7.2%5.9%3.9%3.3%1.8%0.64%
Jun 202634.2%31.4%7.1%7.7%6.3%5.2%3.4%2.7%1.5%0.46%
Jul 202635.5%26.2%8.4%9.6%6.4%5.3%3.5%3%1.6%0.47%
Aug 202635.6%26.2%7.3%9.6%6.4%6.4%3.5%2.8%1.6%0.47%
Sep 202640.5%20.4%8.4%9.1%6.1%6.1%4.1%2.8%1.8%0.54%
Oct 202637.5%22.6%9.1%8.3%6.8%5.6%4.6%3.4%1.7%0.49%

How has branded search for Muscle Milk and Quest Nutrition changed worldwide over the last 12 months?

3 findings

How did search popularity change for protein shake brands worldwide in October 2026?

3 changes

  1. In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches.

  2. In October 2026, Quest Nutrition gained share of searches among protein shake brands worldwide, from 2.8% to 3.4%.

  3. In October 2026, Muscle Milk lost share of searches among protein shake brands worldwide, from 6.1% to 5.6%.

How are Muscle Milk’s and Quest Nutrition’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Muscle Milk’s and Quest Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Muscle Milk

1 branded search term

  • muscle milk

Quest Nutrition

2 branded search terms

  • quest nutrition
  • quest protein shake

How the Brand Demand Index is measured

Other head-to-heads among protein shake brands

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