Mizzen+Main vs UNTUCKit:Which is more popular?
In September 2026, UNTUCKit had more branded searches than Mizzen+Main among men’s shirt brands worldwide. UNTUCKit had about 90,500 branded searches, while Mizzen+Main had 45,200. UNTUCKit made up 5.3% of all men’s shirt brand searches we track, and Mizzen+Main accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about men’s shirt brands, Mizzen+Main appeared in one of the five answers and UNTUCKit in none.
Who do people search for more?
UNTUCKit, about 2 searches for every 1 for Mizzen+Main
Who does AI mention more?
Mizzen+Main, mentioned in 1 of 5 answers, UNTUCKit in 0
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Top men’s shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mizzen+Main was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. UNTUCKit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T.M.Lewin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men’s shirt brands
5 answers
Asked ChatGPT
“Which men's shirt brand should I buy?”
Asked ChatGPT
“What are the best men's shirt brands?”
Asked ChatGPT
“What's the best men's shirt brand for work shirts?”
Searched Google, AI Overview
“mens shirts”
Searched Google, AI Overview
“men's dress shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Mizzen+Main or UNTUCKit more popular in search?
This chart shows how often people search Google for Mizzen+Main and UNTUCKit by name. Each line represents a brand's share of searches for all 12 men’s shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for UNTUCKit, Mizzen+Main. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Van Heusen | Ralph Lauren | UNTUCKit | Proper Cloth | T.M.Lewin | Brooks Brothers | Mizzen+Main | Uniqlo | Eton | Twillory | Ministry of Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.3% | 13.2% | 5.8% | 3.9% | 3.2% | 2.6% | 2.6% | 1.9% | 2.1% | 1.4% | 0.78% |
| Nov 2025 | 43.4% | 19.4% | 10.8% | 7.1% | 3.9% | 3.9% | 2.1% | 3.1% | 1.6% | 2.1% | 1.7% | 0.64% |
| Dec 2025 | 39.4% | 21.6% | 10.3% | 9.7% | 3.5% | 3.5% | 2.9% | 3.5% | 1.8% | 1.9% | 1.3% | 0.58% |
| Jan 2026 | 38.4% | 25.7% | 11.7% | 5.2% | 4.2% | 4.2% | 2.3% | 2.5% | 1.9% | 1.9% | 1.3% | 0.69% |
| Feb 2026 | 43.2% | 19.3% | 11.2% | 4.8% | 4.8% | 3.9% | 2.6% | 2.9% | 2.4% | 2.6% | 1.7% | 0.64% |
| Mar 2026 | 37.3% | 16.7% | 24.1% | 4.1% | 4.1% | 2.7% | 2.2% | 2.5% | 1.8% | 2.2% | 1.5% | 0.67% |
| Apr 2026 | 38.3% | 14% | 21.7% | 5.1% | 5.1% | 3.4% | 2.3% | 3.1% | 2.4% | 2.3% | 1.5% | 0.56% |
| May 2026 | 46.3% | 13.8% | 12.1% | 6.2% | 5.1% | 3.4% | 2.8% | 3.1% | 2.3% | 2.8% | 1.5% | 0.68% |
| Jun 2026 | 46.6% | 17% | 10.4% | 6.2% | 4.2% | 3.4% | 2.8% | 2.9% | 2.1% | 2.3% | 1.5% | 0.46% |
| Jul 2026 | 42.1% | 28.2% | 9.4% | 3.8% | 3.1% | 3.1% | 2.5% | 2.3% | 1.9% | 1.7% | 1.4% | 0.41% |
| Aug 2026 | 47.4% | 17.3% | 10.6% | 4.3% | 4.3% | 4.3% | 2.8% | 2.6% | 2.2% | 1.9% | 1.9% | 0.47% |
| Sep 2026 | 47.8% | 17.5% | 10.2% | 5.3% | 4.3% | 3.5% | 2.9% | 2.6% | 2.2% | 1.6% | 1.6% | 0.47% |
How has the Mizzen+Main and UNTUCKit comparison changed over the last 12 months?
3 findings
- UNTUCKit was ahead of Mizzen+Main in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizzen+Main’s share of searches among men’s shirt brands worldwide held steady at 2.6%, and its estimated monthly branded searches moved from 41.2K to 45.2K.
- Across the 12 months ending September 2026, UNTUCKit’s share of searches among men’s shirt brands worldwide moved from 5.8% to 5.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for men’s shirt brands worldwide in September 2026?
1 change
In September 2026, UNTUCKit overtook Proper Cloth and T.M.Lewin to rank 4th among men’s shirt brands worldwide, with 5.3% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mizzen+Main’s and UNTUCKit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mizzen+Main
2 branded search terms
- mizzen and main
- mizzen+main
UNTUCKit
1 branded search term
- untuckit
Other head-to-heads among men’s shirt brands
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