Minor Figures vs Planet Oat:Which is more popular?
In September 2026, Planet Oat had more branded searches than Minor Figures among oat milk brands worldwide. Planet Oat had about 14,300 branded searches, while Minor Figures had 10,300. Planet Oat made up 2% of all oat milk brand searches we track, and Minor Figures accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about oat milk brands, Planet Oat appeared in all four answers and Minor Figures in one. Planet Oat was mentioned before Minor Figures in every answer.
Who do people search for more?
Planet Oat, about 39% more searches than Minor Figures
Who does AI mention more?
Planet Oat, mentioned in every answer we collected
Who does AI recommend more?
Planet Oat, named ahead of Minor Figures in every answer
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Top oat milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Planet Oat appeared in all four answers. Minor Figures was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Planet Oat was listed before Minor Figures in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oatly1st
Chobani2nd- Planet Oat3rd
Califia Farms4th
Elmhurst5th
Minor Figures6th
Alpro–
So Good–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oatly4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Planet Oat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Califia Farms3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Elmhurst2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Minor Figures1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- So Good0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about oat milk brands
4 answers
Asked ChatGPT
“Which oat milk brand should I buy?”
Asked ChatGPT
“What are the best oat milk brands?”
Asked ChatGPT
“What's the best oat milk brand for dairy free drinking?”
Searched Google, AI Overview
“oat milk brands”
Searched Google, AI Overview
“best oat milk”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Minor Figures or Planet Oat more popular in search?
This chart shows how often people search Google for Minor Figures and Planet Oat by name. Each line represents a brand's share of searches for all eight oat milk brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Planet Oat, Minor Figures. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chobani | Oatly | Alpro | So Good | Califia Farms | Planet Oat | Minor Figures | Elmhurst |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 20.5% | 16.8% | 9.4% | 3.8% | 1.5% | 1.3% | 0.97% |
| Nov 2025 | 37.9% | 25.4% | 16.9% | 11.6% | 3.8% | 1.6% | 1.6% | 1.2% |
| Dec 2025 | 36.6% | 24.5% | 16.5% | 13.6% | 4% | 2.1% | 1.3% | 1.4% |
| Jan 2026 | 35.9% | 24.1% | 19.7% | 11% | 4.4% | 2.1% | 1.5% | 1.4% |
| Feb 2026 | 37.3% | 25% | 20.5% | 9.3% | 3.7% | 1.8% | 1.3% | 1.2% |
| Mar 2026 | 34.3% | 28% | 18.8% | 10.5% | 3.9% | 1.6% | 1.4% | 1.3% |
| Apr 2026 | 36.4% | 24.4% | 20% | 11.1% | 3.7% | 1.7% | 1.5% | 1.2% |
| May 2026 | 36.3% | 24.4% | 19.9% | 11.2% | 3.4% | 2.1% | 1.5% | 1.2% |
| Jun 2026 | 38.1% | 25.5% | 17% | 11.7% | 3.5% | 1.8% | 1.3% | 0.97% |
| Jul 2026 | 33.2% | 27.3% | 18.2% | 12.5% | 4.1% | 2.1% | 1.4% | 1.3% |
| Aug 2026 | 42.4% | 23.3% | 15.5% | 10.7% | 3.5% | 2.2% | 1.2% | 1.3% |
| Sep 2026 | 42.4% | 23.2% | 15.5% | 10.6% | 3.5% | 2% | 1.4% | 1.3% |
How has the Minor Figures and Planet Oat comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Minor Figures took it in November 2025, Planet Oat took it in December 2025.
- Across the 12 months ending September 2026, Minor Figures’ share of searches among oat milk brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 10.3K.
- Across the 12 months ending September 2026, Planet Oat’s share of searches among oat milk brands worldwide moved from 1.5% to 2%, and its estimated monthly branded searches moved from 11.7K to 14.3K.
How did search popularity change for oat milk brands worldwide in September 2026?
2 changes
In September 2026, Minor Figures rose from 8th to 7th among oat milk brands worldwide.
Estimated monthly branded searches for Planet Oat worldwide rose 22.2% over 12 measured months, from 11.7K to 14.3K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Minor Figures’ and Planet Oat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Minor Figures
2 branded search terms
- minor figures
- minor figures oat
Planet Oat
2 branded search terms
- planet oat
- planet oat milk
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