Brandwave

Mediavine vs Publift:Which is more popular?

In September 2026, Mediavine had more branded searches than Publift among publisher ad monetisation platforms worldwide. Mediavine had about 12,100 branded searches, while Publift had 1,000. Mediavine made up 5.8% of all publisher ad monetisation platform searches we track, and Publift accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about publisher ad monetisation platforms, Mediavine appeared in three of the four answers and Publift in one. Mediavine was mentioned before Publift in every answer.

Among publisher ad monetisation platforms worldwide in September 2026

Who do people search for more?

Mediavine, about 12 searches for every 1 for Publift

Mediavine 12.1K searchesPublift 1K searches

Who does AI mention more?

Mediavine, mentioned in 3 of 4 answers, Publift in 1

Mediavine in 3 of 4Publift in 1 of 4

Who does AI recommend more?

Mediavine, named ahead of Publift in every answer

Mediavine first in 3Publift never first

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Top publisher ad monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mediavine was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Publift was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mediavine was listed before Publift in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Raptive1st
  2. Mediavine2nd
  3. Google Ad Manager3rd
  4. Freestar4th
  5. Ezoic5th
  6. Publift6th
  7. Snigel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ad Manager3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mediavine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raptive3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ezoic2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Freestar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snigel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Publift1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about publisher ad monetisation platforms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mediavine or Publift more popular in search?

This chart shows how often people search Google for Mediavine and Publift by name. Each line represents a brand's share of searches for all seven publisher ad monetisation platforms we track, month by month, from English-language searches worldwide.

Mediavine and Publift among publisher ad monetisation platforms worldwide, by month

Share of searches by month for Mediavine, Publift. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Ad ManagerMediavineSnigelEzoicRaptiveFreestarPublift
Oct 202567.2%6%7.4%11.1%3.3%4%0.98%
Nov 202569.3%5.1%6.2%11.4%2.8%4.2%1%
Dec 202571.2%5.2%5.2%11.7%2.8%2.8%0.84%
Jan 202669.1%6.2%6.2%11.4%3.4%2.8%1%
Feb 202670.5%5.2%7.8%9.5%3.5%2.8%0.83%
Mar 202673.8%5.4%6.6%8.1%3%2.4%0.71%
Apr 202673.5%5.4%6.6%8.1%2.9%2.9%0.54%
May 202673.9%5.4%6.6%8.1%3%2.4%0.55%
Jun 202676%5.6%5.6%6.8%3%2.5%0.56%
Jul 202676.7%5.6%4.6%6.9%3.1%2.5%0.57%
Aug 202675.4%6.8%5.5%6.8%3%2%0.56%
Sep 202678.5%5.8%5.8%4.7%3.1%1.7%0.48%

How has the Mediavine and Publift comparison changed over the last 12 months?

3 findings

How did search popularity change for publisher ad monetisation platforms worldwide in September 2026?

2 changes
  1. In September 2026, Mediavine lost share of searches among publisher ad monetisation platforms worldwide, from 6.8% to 5.8%.

  2. Estimated monthly branded searches for Publift worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mediavine’s and Publift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mediavine

1 branded search term

  • mediavine

Publift

1 branded search term

  • publift

How the Brand Demand Index is measured

Other head-to-heads among publisher ad monetisation platforms

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