Brandwave

How popular isMediavine?

In September 2026, people searched for Mediavine by name about 12,100 times worldwide, a 22.2% increase from the previous year. These searches made up 5.8% of all global publisher ad monetisation platform searches, placing Mediavine second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about publisher ad monetisation platforms, Mediavine appeared in three of the four answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Mediavine is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. Google Ad ManagerShare of searches 78.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. MediavineShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. SnigelShare of searches 5.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  4. EzoicShare of searches 4.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. RaptiveShare of searches 3.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

+2 more

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Top publisher ad monetisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mediavine was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mediavine is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Raptive1st
  2. Mediavine2nd
  3. Google Ad Manager3rd
  4. Freestar4th
  5. Ezoic5th
  6. Publift6th
  7. Snigel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Ad Manager3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mediavine3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raptive3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ezoic2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Freestar2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snigel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Publift1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about publisher ad monetisation platforms

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which publisher ad monetisation platforms compete with Mediavine?

Mediavine against publisher ad monetisation platforms worldwide, by month

Share of searches by month for Google Ad Manager, Mediavine, Snigel, Ezoic, Raptive. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Ad ManagerMediavineSnigelEzoicRaptiveFreestarPublift
Oct 202567.2%6%7.4%11.1%3.3%4%0.98%
Nov 202569.3%5.1%6.2%11.4%2.8%4.2%1%
Dec 202571.2%5.2%5.2%11.7%2.8%2.8%0.84%
Jan 202669.1%6.2%6.2%11.4%3.4%2.8%1%
Feb 202670.5%5.2%7.8%9.5%3.5%2.8%0.83%
Mar 202673.8%5.4%6.6%8.1%3%2.4%0.71%
Apr 202673.5%5.4%6.6%8.1%2.9%2.9%0.54%
May 202673.9%5.4%6.6%8.1%3%2.4%0.55%
Jun 202676%5.6%5.6%6.8%3%2.5%0.56%
Jul 202676.7%5.6%4.6%6.9%3.1%2.5%0.57%
Aug 202675.4%6.8%5.5%6.8%3%2%0.56%
Sep 202678.5%5.8%5.8%4.7%3.1%1.7%0.48%

  1. 1.Google Ad Manager

    78.5%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  2. 2.Mediavine

    5.8%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Snigel

    5.8%

    Moved from 4th to 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Ezoic

    4.7%

    Moved from 2nd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.Raptive

    3.1%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Freestar

    1.7%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Publift

    0.48%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Mediavine and its closest rivals

Every comparison with Mediavine

6 comparisons

How has branded search demand for Mediavine changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mediavine worldwide rose from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Mediavine’s share of searches among publisher ad monetisation platforms worldwide peaked at 6.8% in August 2026 and was lowest at 5.1% in November 2025.
  • Across the 12 months ending September 2026, Mediavine rose from 4th to 2nd among publisher ad monetisation platforms worldwide.

How did search popularity change for publisher ad monetisation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Google Ad Manager gained share of searches among publisher ad monetisation platforms worldwide, from 75.4% to 78.5%.

  2. In September 2026, Ezoic lost share of searches among publisher ad monetisation platforms worldwide, from 6.8% to 4.7%.

  3. In September 2026, Mediavine lost share of searches among publisher ad monetisation platforms worldwide, from 6.8% to 5.8%.

  4. In September 2026, Snigel rose from 4th to 3rd among publisher ad monetisation platforms worldwide.

  5. Estimated monthly branded searches for Raptive worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Freestar worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are Mediavine’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mediavine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mediavine

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How the Brand Demand Index is measured

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