Medallia vs Sprig:Which is more popular by branded search?
In August 2026, Medallia had more branded searches than Sprig among voice of customer platforms worldwide. Medallia was estimated to have 40.8K branded searches compared to Sprig’s 170, and held a 13.2% Share of Search versus Sprig’s 0.05%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Medallia or Sprig?
Compare tools that gather customer feedback and help teams understand experience and brand perception. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medallia, Sprig. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Medallia | Alchemer | InMoment | Sprig |
|---|---|---|---|---|---|
| Oct 2025 | 82.5% | 11.1% | 4.1% | 2.2% | 0.05% |
| Nov 2025 | 82.8% | 11.2% | 4.1% | 1.8% | 0.04% |
| Dec 2025 | 79.7% | 13.2% | 4.8% | 2.1% | 0.08% |
| Jan 2026 | 80.5% | 13.3% | 4% | 2.2% | 0.06% |
| Feb 2026 | 79.8% | 13.2% | 4.9% | 2.2% | 0.04% |
| Mar 2026 | 82.8% | 11.2% | 4.1% | 1.8% | 0.04% |
| Apr 2026 | 79.3% | 16% | 3.2% | 1.4% | 0.05% |
| May 2026 | 78.2% | 15.7% | 3.9% | 2.1% | 0.05% |
| Jun 2026 | 75% | 18.4% | 4.5% | 2% | 0.05% |
| Jul 2026 | 77.8% | 15.7% | 4.7% | 1.7% | 0.05% |
| Aug 2026 | 79.8% | 13.2% | 4.9% | 2.1% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Medallia and Sprig comparison changed over the last 12 months?
3 findings
- Medallia was ahead of Sprig in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Medallia’s estimated Share of Search among voice of customer platforms worldwide moved from 11.1% to 13.2%, and its estimated monthly branded searches moved from 49.9K to 40.8K.
- Across the 11 months ending August 2026, Sprig’s estimated Share of Search among voice of customer platforms worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for voice of customer platforms worldwide in August 2026?
2 changes
In August 2026, Medallia lost estimated Share of Search among voice of customer platforms worldwide, from 15.7% to 13.2%.
Estimated monthly branded searches for Sprig worldwide fell 19% over 11 measured months, from 210 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Medallia’s and Sprig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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