Mailgun vs Twilio SendGrid:Which is more popular by branded search?
In August 2026, Twilio SendGrid had more branded searches than Mailgun among transactional email platforms worldwide. Twilio SendGrid was estimated to have 209K branded searches compared to Mailgun’s 74.2K, and held a 59.3% Share of Search versus Mailgun’s 21%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Mailgun or Twilio SendGrid?
Compare email delivery services for application messages and customer notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twilio SendGrid, Mailgun. The figures are in the table below the chart.
View monthly share of search table
| Month | Twilio SendGrid | Mailgun | Mailtrap | Resend | Postmark |
|---|---|---|---|---|---|
| Oct 2025 | 62.9% | 22.3% | 12.6% | 1.6% | 0.6% |
| Nov 2025 | 59.3% | 25.7% | 12% | 2.2% | 0.7% |
| Dec 2025 | 62.1% | 22.2% | 12.6% | 2.5% | 0.64% |
| Jan 2026 | 58.5% | 25.4% | 11.9% | 3.4% | 0.83% |
| Feb 2026 | 58.4% | 25.3% | 11.9% | 3.6% | 0.75% |
| Mar 2026 | 61.3% | 21.7% | 12.4% | 3.9% | 0.65% |
| Apr 2026 | 56.6% | 24.4% | 14% | 4.3% | 0.73% |
| May 2026 | 60.5% | 21.6% | 12.4% | 4.9% | 0.66% |
| Jun 2026 | 60.2% | 21.5% | 12.3% | 5.4% | 0.66% |
| Jul 2026 | 54.6% | 23.7% | 13.5% | 7.6% | 0.73% |
| Aug 2026 | 59.3% | 21% | 12.1% | 6.6% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Mailgun and Twilio SendGrid comparison changed over the last 12 months?
3 findings
- Twilio SendGrid was ahead of Mailgun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email platforms worldwide moved from 22.3% to 21%, and its estimated monthly branded searches moved from 110K to 74.2K.
- Across the 11 months ending August 2026, Twilio SendGrid’s estimated Share of Search among transactional email platforms worldwide moved from 62.9% to 59.3%, and its estimated monthly branded searches moved from 311K to 209K.
How did search popularity change for transactional email platforms worldwide in August 2026?
2 changes
In August 2026, Twilio SendGrid gained estimated Share of Search among transactional email platforms worldwide, from 54.6% to 59.3%.
In August 2026, Mailgun lost estimated Share of Search among transactional email platforms worldwide, from 23.7% to 21%.
How each brand is measured
Brandwave collects information about searches that people make online using Mailgun’s and Twilio SendGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mailgun
2 branded search terms
- mailgun
- mailgun email
Twilio SendGrid
2 branded search terms
- sendgrid
- twilio sendgrid
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