Brandwave

Mailjet vs Twilio SendGrid:Which is more popular?

In September 2026, Twilio SendGrid had more branded searches than Mailjet among transactional email services worldwide. Twilio SendGrid had about 209,000 branded searches, while Mailjet had 74,000. Twilio SendGrid made up 34.4% of all transactional email service searches we track, and Mailjet accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about transactional email services, Twilio SendGrid appeared in three of the five answers and Mailjet in none.

Among transactional email services worldwide in September 2026

Who do people search for more?

Twilio SendGrid, about 3 searches for every 1 for Mailjet

Twilio SendGrid 209K searchesMailjet 74K searches

Who does AI mention more?

Twilio SendGrid, mentioned in 3 of 5 answers, Mailjet in 0

Twilio SendGrid in 3 of 5Mailjet in 0 of 5

Who does AI recommend more?

Twilio SendGrid, the only one of the two named

Twilio SendGrid first in 3Mailjet never named

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Top transactional email services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twilio SendGrid was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mailjet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postmark1st
  2. Resend2nd
  3. Amazon SES3rd
  4. Twilio SendGrid4th
  5. Mailgun5th
  6. SMTP2GO6th
  7. Mailjet–
  8. Mailtrap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postmark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SES5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mailgun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Resend4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio SendGrid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SMTP2GO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mailjet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailtrap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transactional email services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mailjet or Twilio SendGrid more popular in search?

This chart shows how often people search Google for Mailjet and Twilio SendGrid by name. Each line represents a brand's share of searches for all eight transactional email services we track, month by month, from English-language searches worldwide.

Mailjet and Twilio SendGrid among transactional email services worldwide, by month

Share of searches by month for Twilio SendGrid, Mailjet. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilio SendGridPostmarkMailgunMailjetResendMailtrapAmazon SESSMTP2GO
Oct 202541.7%8.5%14.8%14.8%2.3%8.1%4.4%5.4%
Nov 202538.5%9.6%16.7%13.7%2.8%7.5%5%6.1%
Dec 202539.7%12%14.2%11.6%3.3%7.8%5.2%6.3%
Jan 202636.3%11.1%15.8%12.9%4%7.1%5.8%7.1%
Feb 202637.5%11.4%16.3%10.9%4.6%7.3%6%6%
Mar 202639.7%9.9%14.1%11.6%5.5%7.8%5.2%6.3%
Apr 202636.4%11%15.7%10.5%6.1%8.7%5.8%5.8%
May 202639.2%11.8%14%9.3%6.7%7.7%5.1%6.2%
Jun 202638.3%11.6%13.7%11.2%6.7%7.5%5%6.1%
Jul 202633.5%12.3%14.5%9.7%9.1%8%6.5%6.5%
Aug 202635.9%13.3%12.7%8.5%8.7%7%6.9%6.9%
Sep 202634.4%12.7%12.2%12.2%8.4%6.7%6.7%6.7%

How has the Mailjet and Twilio SendGrid comparison changed over the last 12 months?

3 findings

How did search popularity change for transactional email services worldwide in September 2026?

2 changes
  1. In September 2026, Mailjet overtook Resend to rank 4th among transactional email services worldwide, with 12.2% of the searches.

  2. In September 2026, Twilio SendGrid lost share of searches among transactional email services worldwide, from 35.9% to 34.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mailjet’s and Twilio SendGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mailjet

1 branded search term

  • mailjet

Twilio SendGrid

2 branded search terms

  • sendgrid
  • twilio sendgrid

How the Brand Demand Index is measured

Other head-to-heads among transactional email services

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