Brandwave

Mailgun vs Postmark:Which is searched more?

In September 2026, Postmark had more branded searches than Mailgun among transactional email services worldwide. Postmark had about 77,300 branded searches, while Mailgun had 74,100. Postmark made up 12.7% of all transactional email service searches we track, and Mailgun accounted for 12.2%. These are worldwide searches for English-language branded terms.

Share of searches among transactional email services worldwide in September 2026Is Mailgun or Postmark more popular in search?
Mailgun12.2%74.1K searches
vs
Postmark12.7%77.3K searches

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Is Mailgun or Postmark more popular in search?

Compare the transactional email services people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mailgun and Postmark among transactional email services worldwide, by month

Share of searches by month for Postmark, Mailgun. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilio SendGridPostmarkMailgunMailjetResendMailtrapAmazon SESSMTP2GO
Oct 202541.7%8.5%14.8%14.8%2.3%8.1%4.4%5.4%
Nov 202538.5%9.6%16.7%13.7%2.8%7.5%5%6.1%
Dec 202539.7%12%14.2%11.6%3.3%7.8%5.2%6.3%
Jan 202636.3%11.1%15.8%12.9%4%7.1%5.8%7.1%
Feb 202637.5%11.4%16.3%10.9%4.6%7.3%6%6%
Mar 202639.7%9.9%14.1%11.6%5.5%7.8%5.2%6.3%
Apr 202636.4%11%15.7%10.5%6.1%8.7%5.8%5.8%
May 202639.2%11.8%14%9.3%6.7%7.7%5.1%6.2%
Jun 202638.3%11.6%13.7%11.2%6.7%7.5%5%6.1%
Jul 202633.5%12.3%14.5%9.7%9.1%8%6.5%6.5%
Aug 202635.9%13.3%12.7%8.5%8.7%7%6.9%6.9%
Sep 202634.4%12.7%12.2%12.2%8.4%6.7%6.7%6.7%

How has the Mailgun and Postmark comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Postmark took it in August 2026.
  • Across the 12 months ending September 2026, Mailgun’s share of searches among transactional email services worldwide moved from 14.8% to 12.2%, and its estimated monthly branded searches moved from 110K to 74.1K.
  • Across the 12 months ending September 2026, Postmark’s share of searches among transactional email services worldwide moved from 8.5% to 12.7%, and its estimated monthly branded searches moved from 63.5K to 77.3K.

How did search popularity change for transactional email services worldwide in September 2026?

2 changes
  1. In September 2026, Postmark lost share of searches among transactional email services worldwide, from 13.3% to 12.7%.

  2. In September 2026, Mailgun lost share of searches among transactional email services worldwide, from 12.7% to 12.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Mailgun’s and Postmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mailgun

2 branded search terms

  • mailgun
  • mailgun email

Postmark

3 branded search terms

  • postmark
  • postmark email
  • postmarkapp

How the Brand Demand Index is measured

Other head-to-heads among transactional email services

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