Brandwave

How popular isMailgun in search?

In August 2026, there were an estimated 74.2K branded searches for Mailgun worldwide which is down 32.7% over the last 11 months. Mailgun holds 21% estimated Share of Search among transactional email platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twilio SendGrid59.3%
  2. Mailgun21%
  3. Mailtrap12.1%
  4. Resend6.6%
  5. Postmark0.93%
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Which transactional email platforms compete with Mailgun?

Mailgun against transactional email platforms worldwide, by month

Share of Search by month for Twilio SendGrid, Mailgun, Mailtrap, Resend. The figures are in the table below the chart.

View monthly share of search table
MonthTwilio SendGridMailgunMailtrapResendPostmark
Oct 202562.9%22.3%12.6%1.6%0.6%
Nov 202559.3%25.7%12%2.2%0.7%
Dec 202562.1%22.2%12.6%2.5%0.64%
Jan 202658.5%25.4%11.9%3.4%0.83%
Feb 202658.4%25.3%11.9%3.6%0.75%
Mar 202661.3%21.7%12.4%3.9%0.65%
Apr 202656.6%24.4%14%4.3%0.73%
May 202660.5%21.6%12.4%4.9%0.66%
Jun 202660.2%21.5%12.3%5.4%0.66%
Jul 202654.6%23.7%13.5%7.6%0.73%
Aug 202659.3%21%12.1%6.6%0.93%
Sep 2026—————

  1. 1.Twilio SendGrid

    59.3%

    held 1st · 209K estimated branded searches · 0% vs prior month · +4.8 points

  2. 2.Mailgun

    21%

    held 2nd · 74.2K estimated branded searches · -18.2% vs prior month · -2.6 points

  3. 3.Mailtrap

    12.1%

    held 3rd · 42.7K estimated branded searches · -17.5% vs prior month · -1.4 points

  4. 4.Resend

    6.6%

    held 4th · 23.2K estimated branded searches · -20.1% vs prior month · -1 points

  5. 5.Postmark

    0.93%

    held 5th · 3.3K estimated branded searches · +18% vs prior month · +0.2 points

Compare search popularity between Mailgun and its closest rivals

How has branded search demand for Mailgun changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mailgun worldwide fell from 110K to 74.2K.
  • Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email platforms worldwide decreased from 22.3% to 21%.
  • Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email platforms worldwide peaked at 25.7% in November 2025 and was lowest at 21% in August 2026.

How did search popularity change for transactional email platforms worldwide in August 2026?

  1. In August 2026, Twilio SendGrid gained estimated Share of Search among transactional email platforms worldwide, from 54.6% to 59.3%.

  2. In August 2026, Mailgun lost estimated Share of Search among transactional email platforms worldwide, from 23.7% to 21%.

  3. In August 2026, Mailtrap lost estimated Share of Search among transactional email platforms worldwide, from 13.5% to 12.1%.

  4. In August 2026, Resend lost estimated Share of Search among transactional email platforms worldwide, from 7.6% to 6.6%.

How is Mailgun measured?

Brandwave collects information about searches that people make online using Mailgun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mailgun
  • mailgun email

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How the Brand Demand Index is measured

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