M. Graham vs Schmincke:Which is more popular?
In October 2026, Schmincke had more branded searches than M. Graham among gouache brands worldwide. Schmincke had about 1,000 branded searches, while M. Graham had 590. Schmincke made up 3% of all gouache brand searches we track, and M. Graham accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about gouache brands, Schmincke appeared in three of the five answers and M. Graham in two. M. Graham was mentioned before Schmincke in two out of three answers that named either.
Who do people search for more?
Schmincke, about 69% more searches than M. Graham
Who does AI mention more?
Schmincke, mentioned in 3 of 5 answers, M. Graham in 2
Who does AI recommend more?
M. Graham, named ahead of Schmincke in 2 of 3 answers
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Top gouache brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schmincke was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. M. Graham was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. M. Graham was listed before Schmincke in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Winsor & Newton1st
Holbein2nd- M. Graham3rd
- Schmincke4th
Arteza5th
Himi6th
Caran d’Ache–
Turner–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Winsor & Newton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Holbein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schmincke3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arteza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Himi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- M. Graham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Caran d’Ache0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gouache brands
5 answers
Asked ChatGPT
“What's the best gouache paint brand?”
Asked ChatGPT
“Which gouache should a beginner buy?”
Asked ChatGPT
“What gouache do illustrators use?”
Searched Google, AI Overview
“gouache paint”
Searched Google, AI Overview
“best gouache”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is M. Graham or Schmincke more popular in search?
This chart shows how often people search Google for M. Graham and Schmincke by name. Each line represents a brand's share of searches for all eight gouache brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schmincke, M. Graham. The figures are in the table below the chart.
View monthly share of searches table
| Month | Himi | Holbein | Winsor & Newton | Caran d’Ache | Schmincke | Arteza | M. Graham | Turner |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.7% | 19.8% | 13.2% | 2.4% | 3.2% | 2.4% | 2.1% | 1.2% |
| Dec 2025 | 53.4% | 23.3% | 12.7% | 3.1% | 2.4% | 2.4% | 1.7% | 1.1% |
| Jan 2026 | 47.2% | 25.3% | 16.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.2% |
| Feb 2026 | 49.2% | 21.7% | 17.6% | 2.7% | 3.5% | 2.4% | 1.9% | 1% |
| Mar 2026 | 52.4% | 23% | 12.5% | 2.8% | 3.7% | 2.5% | 2% | 1.1% |
| Apr 2026 | 51.4% | 22.5% | 15% | 2.8% | 2.8% | 2.4% | 1.6% | 1.3% |
| May 2026 | 51.5% | 22.4% | 15% | 2.8% | 2.8% | 2% | 2% | 1.6% |
| Jun 2026 | 55.6% | 19.9% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.2% |
| Jul 2026 | 57.5% | 20.6% | 11.2% | 3.3% | 2.5% | 1.8% | 1.8% | 1.2% |
| Aug 2026 | 56% | 20% | 13.3% | 3.2% | 2.5% | 1.8% | 1.8% | 1.5% |
| Sep 2026 | 55.4% | 19.8% | 13.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.4% |
| Oct 2026 | 55.5% | 19.9% | 13.3% | 3% | 3% | 1.8% | 1.8% | 1.8% |
M. Graham sells other things too, so only its searches that name this product count here, like “m graham gouache”.
How has branded search for M. Graham and Schmincke changed worldwide over the last 12 months?
3 findings
- Schmincke was ahead of M. Graham in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, M. Graham’s share of searches among gouache brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending October 2026, Schmincke’s share of searches among gouache brands worldwide moved from 3.2% to 3%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for gouache brands worldwide in October 2026?
2 changes
How are M. Graham’s and Schmincke’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using M. Graham’s and Schmincke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gouache brands
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