Lunya vs Printfresh:Which is more popular?
In September 2026, Printfresh had more branded searches than Lunya among sleepwear brands worldwide. Printfresh had about 49,500 branded searches, while Lunya had 18,100. Printfresh made up 11.3% of all sleepwear brand searches we track, and Lunya accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Printfresh appeared in two of the five answers and Lunya in one. Lunya and Printfresh were each mentioned first in one of the two answers that named either.
Who do people search for more?
Printfresh, about 3 searches for every 1 for Lunya
Who does AI mention more?
Printfresh, mentioned in 2 of 5 answers, Lunya in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Printfresh was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lunya was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lunya and Printfresh were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lake Pajamas1st
Eberjey2nd
Cozy Earth3rd
SKIMS4th
Printfresh5th
Quince6th
Petite Plume7th
Lunya8th
Peter Alexander–
Derek Rose–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Derek Rose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleepwear brands
5 answers
Asked ChatGPT
“Which pajama brand should I buy?”
Asked ChatGPT
“What are the best pajama brands?”
Asked ChatGPT
“What's the best pajama brand for hot sleepers?”
Searched Google, AI Overview
“pajamas”
Searched Google, AI Overview
“pajama sets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Lunya or Printfresh more popular in search?
This chart shows how often people search Google for Lunya and Printfresh by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Printfresh, Lunya. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lake Pajamas | Peter Alexander | Eberjey | Petite Plume | Printfresh | SKIMS | Derek Rose | Cozy Earth | Lunya | Papinelle | PJ Salvage | BedHead Pajamas | Desmond & Dempsey | Quince |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.2% | 18.1% | 13.3% | 10.8% | 7.3% | 7.3% | 4% | 4% | 4.9% | 2.7% | 4.9% | 3.2% | 2.7% | 0.83% |
| Nov 2025 | 19.3% | 14.4% | 13% | 10.6% | 4.8% | 15.8% | 2.1% | 5.8% | 3.2% | 1.7% | 4.8% | 1.7% | 2.1% | 0.7% |
| Dec 2025 | 16.7% | 16.2% | 11.2% | 9.2% | 5% | 16.7% | 2.7% | 7.5% | 3.4% | 2.3% | 4.1% | 1.8% | 2.3% | 0.99% |
| Jan 2026 | 20% | 14.3% | 9% | 9% | 7.4% | 11% | 7.4% | 4.9% | 4.9% | 2.7% | 4% | 2.2% | 2.2% | 0.96% |
| Feb 2026 | 21% | 12.2% | 9.4% | 9.4% | 6.3% | 14% | 5.1% | 5.1% | 5.1% | 2.8% | 4.2% | 1.9% | 2.3% | 1.2% |
| Mar 2026 | 16.8% | 20.9% | 9.2% | 9.2% | 7.5% | 11.3% | 4.1% | 3.4% | 5% | 3.4% | 3.4% | 2.3% | 2.8% | 0.77% |
| Apr 2026 | 18.4% | 16.8% | 10% | 8.2% | 10% | 8.2% | 4.5% | 4.5% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 0.81% |
| May 2026 | 16.8% | 18.8% | 11.2% | 9.2% | 11.2% | 6.2% | 4.1% | 4.1% | 6.2% | 4.1% | 2.7% | 2.2% | 2.2% | 0.89% |
| Jun 2026 | 18.9% | 21.1% | 10.3% | 8.4% | 8.4% | 5.7% | 4.6% | 4.6% | 4.6% | 3.8% | 3.1% | 2.5% | 3.1% | 0.8% |
| Jul 2026 | 27.8% | 11.4% | 10.2% | 6.8% | 8.3% | 12.4% | 3.7% | 4.6% | 3.7% | 3% | 3% | 2% | 2% | 0.93% |
| Aug 2026 | 17.2% | 14.9% | 11.5% | 9.4% | 11.5% | 9.4% | 5.2% | 3.4% | 4.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.3% |
| Sep 2026 | 16.9% | 12.6% | 11.3% | 11.3% | 11.3% | 9.3% | 6.2% | 4.1% | 4.1% | 3.4% | 3.4% | 2.8% | 2.3% | 1% |
How has the Lunya and Printfresh comparison changed over the last 12 months?
3 findings
- Printfresh was ahead of Lunya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lunya’s share of searches among sleepwear brands worldwide moved from 4.9% to 4.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Printfresh’s share of searches among sleepwear brands worldwide moved from 7.3% to 11.3%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for sleepwear brands worldwide in September 2026?
4 changes

In September 2026, Cozy Earth overtook Lunya to rank 8th among sleepwear brands worldwide, with 4.1% of the searches.

In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches.

Estimated monthly branded searches for Printfresh worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

Estimated monthly branded searches for Lunya worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lunya’s and Printfresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lunya
1 branded search term
- lunya
Printfresh
1 branded search term
- printfresh
Other head-to-heads among sleepwear brands

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