Brandwave

Lorell vs Vitrazza:Which is more popular?

In September 2026, Lorell had more branded searches than Vitrazza among desk chair mats worldwide. Lorell had about 1,900 branded searches, while Vitrazza had 1,600. Lorell made up 20.1% of all desk chair mat searches we track, and Vitrazza accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about desk chair mats, Vitrazza appeared in two of the five answers and Lorell in none.

Among desk chair mats worldwide in September 2026

Who do people search for more?

Lorell, about 19% more searches than Vitrazza

Lorell 1.9K searchesVitrazza 1.6K searches

Who does AI mention more?

Vitrazza, mentioned in 2 of 5 answers, Lorell in 0

Vitrazza in 2 of 5Lorell in 0 of 5

Who does AI recommend more?

Vitrazza, the only one of the two named

Vitrazza first in 2Lorell never named

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Top desk chair mats in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitrazza was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lorell did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Floortex1st
  2. ES Robbins2nd
  3. Vitrazza3rd
  4. Deflecto–
  5. Lorell–
  6. Anji Mountain–
  7. Marvelux–
  8. Office Marshal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Floortex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitrazza2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ES Robbins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deflecto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lorell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anji Mountain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marvelux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Office Marshal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desk chair mats

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lorell or Vitrazza more popular in search?

This chart shows how often people search Google for Lorell and Vitrazza by name. Each line represents a brand's share of searches for all eight desk chair mats we track, month by month, from English-language searches worldwide.

Lorell and Vitrazza among desk chair mats worldwide, by month

Share of searches by month for Lorell, Vitrazza. The figures are in the table below the chart.

View monthly share of searches table
MonthDeflectoFloortexLorellVitrazzaAnji MountainMarveluxES RobbinsOffice Marshal
Oct 202519.8%16.4%10.9%45.1%4%1.8%1.4%0.41%
Nov 202518.7%12.2%10.3%52.2%3.8%1.4%0.9%0.52%
Dec 202514.4%9.6%9.6%59.5%4.3%1.6%0.66%0.24%
Jan 202628.2%18.4%18.4%23.3%7%2.5%1.4%0.78%
Feb 202629.7%19.4%16.4%24.6%4.9%2.7%1.7%0.61%
Mar 202628.5%18.7%18.7%23.6%5.8%2.6%1.7%0.39%
Apr 202630.4%19.9%19.9%19.9%5%2.7%1.8%0.42%
May 202627.4%21.7%18.2%21.7%5.5%3%1.9%0.68%
Jun 202632.4%21.3%17.9%17.9%5.4%2.9%1.9%0.34%
Jul 202632.6%21.4%18%18%5.4%2.4%1.9%0.34%
Aug 202630.7%20.1%20.1%16.9%6.2%3.4%2.2%0.32%
Sep 202630.7%20.1%20.1%16.9%5.1%5.1%1.8%0.32%

How has the Lorell and Vitrazza comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Lorell took it in August 2026.
  • Across the 12 months ending September 2026, Lorell’s share of searches among desk chair mats worldwide moved from 10.9% to 20.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Vitrazza’s share of searches among desk chair mats worldwide moved from 45.1% to 16.9%, and its estimated monthly branded searches moved from 6.6K to 1.6K.

How did search popularity change for desk chair mats worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Lorell worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Vitrazza worldwide fell 75.8% over 12 measured months, from 6.6K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lorell’s and Vitrazza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lorell

1 branded search term

  • lorell

Vitrazza

1 branded search term

  • vitrazza

How the Brand Demand Index is measured

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