How popular isLorell in search?
In August 2026, there were an estimated 1.9K branded searches for Lorell worldwide which is up 18.8% over the last 11 months. Lorell holds 24.9% estimated Share of Search among desk chair mats worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Deflecto38%
- Floortex24.9%
- Lorell24.9%
- Anji Mountain7.7%
- Marvelux4.2%
- Office Marshal0.26%
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Which desk chair mats compete with Lorell?
Share of Search by month for Deflecto, Floortex, Lorell, Anji Mountain, Marvelux. The figures are in the table below the chart.
View monthly share of search table
| Month | Deflecto | Floortex | Lorell | Anji Mountain | Marvelux | Office Marshal |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 30.8% | 20.5% | 7.6% | 3.3% | 0.64% |
| Nov 2025 | 39.9% | 26.1% | 22% | 8.1% | 2.9% | 0.96% |
| Dec 2025 | 36.3% | 24.2% | 24.2% | 10.9% | 3.9% | 0.45% |
| Jan 2026 | 37.4% | 24.5% | 24.5% | 9.3% | 3.4% | 0.9% |
| Feb 2026 | 40.3% | 26.4% | 22.3% | 6.7% | 3.6% | 0.7% |
| Mar 2026 | 38.3% | 25.1% | 25.1% | 7.8% | 3.4% | 0.4% |
| Apr 2026 | 38.8% | 25.4% | 25.4% | 6.4% | 3.5% | 0.4% |
| May 2026 | 35.9% | 28.4% | 23.9% | 7.2% | 3.9% | 0.75% |
| Jun 2026 | 40.5% | 26.5% | 22.3% | 6.7% | 3.6% | 0.28% |
| Jul 2026 | 40.8% | 26.7% | 22.5% | 6.8% | 3% | 0.28% |
| Aug 2026 | 38% | 24.9% | 24.9% | 7.7% | 4.2% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38% | 2.9K | 0% | -2.8 points | |
| 2, held 2nd | 24.9% | 1.9K | 0% | -1.8 points | |
| 3, held 3rd | 24.9% | 1.9K | +18.8% | +2.4 points | |
| 4, held 4th | 7.7% | 590 | +22.9% | +1 points | |
| 5, held 5th | 4.2% | 320 | +52.4% | +1.2 points | |
| 6, held 6th | 0.26% | 20 | 0% | 0 points |
1.Deflecto
38%
Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -2.8 points.
2.Floortex
24.9%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share -1.8 points.
3.Lorell
24.9%
Held 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +2.4 points.
7.7%
Held 4th. 590 estimated branded searches, +22.9% vs prior month. Share +1 points.
5.Marvelux
4.2%
Held 5th. 320 estimated branded searches, +52.4% vs prior month. Share +1.2 points.
0.26%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lorell and its closest rivals
How has branded search demand for Lorell changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lorell worldwide rose from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Lorell’s estimated Share of Search among desk chair mats worldwide increased from 20.5% to 24.9%.
- Across the 11 months ending August 2026, Lorell’s estimated Share of Search among desk chair mats worldwide peaked at 25.4% in April 2026 and was lowest at 20.5% in October 2025.
How did search popularity change for desk chair mats worldwide in August 2026?
6 changes
In August 2026, Lorell gained estimated Share of Search among desk chair mats worldwide, from 22.5% to 24.9%.
In August 2026, Marvelux gained estimated Share of Search among desk chair mats worldwide, from 3% to 4.2%.
In August 2026, Anji Mountain gained estimated Share of Search among desk chair mats worldwide, from 6.8% to 7.7%.
In August 2026, Deflecto lost estimated Share of Search among desk chair mats worldwide, from 40.8% to 38%.
In August 2026, Floortex lost estimated Share of Search among desk chair mats worldwide, from 26.7% to 24.9%.
Estimated monthly branded searches for Office Marshal worldwide fell 60% over 11 measured months, from 50 to 20 in August 2026.
How is Lorell measured?
Brandwave collects information about searches that people make online using Lorell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lorell
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Is Lorell your brand?
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