Deflecto vs Lorell:Which is more popular by branded search?
In August 2026, Deflecto had more branded searches than Lorell among desk chair mats worldwide. Deflecto was estimated to have 2.9K branded searches compared to Lorell’s 1.9K, and held a 38% Share of Search versus Lorell’s 24.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Deflecto or Lorell?
Compare the desk chair mats people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deflecto, Lorell. The figures are in the table below the chart.
View monthly share of search table
| Month | Deflecto | Floortex | Lorell | Anji Mountain | Marvelux | Office Marshal |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 30.8% | 20.5% | 7.6% | 3.3% | 0.64% |
| Nov 2025 | 39.9% | 26.1% | 22% | 8.1% | 2.9% | 0.96% |
| Dec 2025 | 36.3% | 24.2% | 24.2% | 10.9% | 3.9% | 0.45% |
| Jan 2026 | 37.4% | 24.5% | 24.5% | 9.3% | 3.4% | 0.9% |
| Feb 2026 | 40.3% | 26.4% | 22.3% | 6.7% | 3.6% | 0.7% |
| Mar 2026 | 38.3% | 25.1% | 25.1% | 7.8% | 3.4% | 0.4% |
| Apr 2026 | 38.8% | 25.4% | 25.4% | 6.4% | 3.5% | 0.4% |
| May 2026 | 35.9% | 28.4% | 23.9% | 7.2% | 3.9% | 0.75% |
| Jun 2026 | 40.5% | 26.5% | 22.3% | 6.7% | 3.6% | 0.28% |
| Jul 2026 | 40.8% | 26.7% | 22.5% | 6.8% | 3% | 0.28% |
| Aug 2026 | 38% | 24.9% | 24.9% | 7.7% | 4.2% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the Deflecto and Lorell comparison changed over the last 12 months?
3 findings
- Deflecto was ahead of Lorell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deflecto’s estimated Share of Search among desk chair mats worldwide moved from 37.2% to 38%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Lorell’s estimated Share of Search among desk chair mats worldwide moved from 20.5% to 24.9%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for desk chair mats worldwide in August 2026?
2 changes
In August 2026, Lorell gained estimated Share of Search among desk chair mats worldwide, from 22.5% to 24.9%.
In August 2026, Deflecto lost estimated Share of Search among desk chair mats worldwide, from 40.8% to 38%.
How each brand is measured
Brandwave collects information about searches that people make online using Deflecto’s and Lorell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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